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A Fundraising Guide for Nonprofit Board Members

A Fundraising Guide for Nonprofit Board Members

  • Author:
  • Publisher: John Wiley & Sons
  • ISBN: 9781118073568
  • Published In: January 2012
  • Format: Hardback , 336 pages
  • Jurisdiction: International or US ? Disclaimer:
    Countri(es) stated herein are used as reference only

List Price: HKD 500.00

HKD 485.00 Save HKD 15.00 (3%)

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    Everything you need to know as a nonprofit board member to raise more money and help your organization succeed in meeting its goals

    Engaging and informative, this practical guide to fundraising contains valuable insights that nonprofit boards need to succeed in raising money in today's dynamic economic environment. While written expressly for board members, this useful handbook also provides advice to executive directors and advancement staff on how to partner with your board to build an unstoppable fundraising team.

    A Fundraising Guide for Nonprofit Board Members shows you how to raise more money by building board leadership and skills in fundraising. This book covers it all—the board's leadership role in fundraising; how to organize and train your board to raise funds; building a team with board and staff; raising funds for operations, major gifts and capital campaigns; how to ask for gifts; plus a guide for conducting a board retreat that will lead to fundraising success.

    • Demystifies the ask by providing a straightforward guide on how to ask for, and close, gifts
    • Features case studies, real life examples, and checklists in an easy to reference format
    • Offers sample materials for a board retreat on building the successful fundraising team
    • Also by Julia Ingraham Walker: Nonprofit Essentials: Jump-Starting the Stalled Fundraising Campaign

    Entertaining, practical, and easy to use, this book will become a must-read for all board members, executive directors, and staff who want to build an effective fundraising team.

  • Preface xiii

    Acknowledgments xxi

    About the Author xxiii

    1 Board Leadership in Fundraising 1

    A Challenging Economic Environment 1

    The Board’s Leadership Role in Fundraising 2

    Building a Fundraising Board 8

    The Fiduciary Role of the Nonprofit Board 12

    Summary 19

    2 Setting the Pace with Board Giving 21

    Giving and Asking at the Board Level 21

    Develop a Plan for Board Giving 28

    Prepare for Your Fundraising Role 33

    Summary 42

    3 Getting Ready to Fundraise 43

    Define Organizational Needs 43

    Strategic Planning and the Board 45

    Fundraising for Current Operations 48

    Planning for Comprehensive Campaigns 52

    Getting Organized for Fundraising 56

    Training Board Members to Fundraise 62

    Summary 68

    4 Building the Team 69

    Who Is on the Team? 69

    How to Hire: What to Look for in a Chief Advancement Officer 78

    Standards for Staffing and Cost per Dollar Raised 87

    Fundraising Consultants 89

    Summary 96

    5 The Annual Fund 99

    Raising Money for Operations 99

    Annual Fund: Setting the Goal 100

    Annual Fund: The Moving Parts 103

    Making the Case for the Annual Fund 110

    Galas and Fundraising Events 114

    Leadership Annual Fund Programs 114

    Summary 128

    6 Major Gifts and Mega-Gifts 131

    An Introduction to Major Gifts 131

    Who Are Our Prospects? 136

    Major Gift Prospects: What to Look For 139

    Cultivation 144

    Transformational Gifts: Giving at the Top 148

    Summary 159

    7 How to Ask for and Close a Gift 161

    Preparing for a Successful Call 161

    The Five Elements of the Successful Ask 165

    Common Issues in Negotiating and Closing Gifts 172

    Summary 182

    8 Getting Ready for a Fundraising Campaign 183

    An Introduction to Fundraising Campaigns 183

    Setting Realistic Goals 192

    Campaign Structure: Phases, Timetables, and Gift Tables 198

    Summary 208

    9 Fundraising Campaigns 209

    Campaign Leadership Roles 209

    Board Leadership in a Campaign 215

    Campaign Volunteer Structure 218

    Making the Case 226

    Campaign Recognition and Pricing 229

    Summary 239

    10 Additional Sources of Giving 241

    Giving from Foundations 242

    Corporate Philanthropy 248

    Planned Giving: Add to Your Fundraising Toolbox 251

    Stewardship Programs 263

    Summary 267

    Appendix 269

    Materials for a Board Retreat on Fundraising 269

    Materials for a Board Training Exercise on Fundraising 289

    Glossary of Basic Fundraising Terms 297

    Index 303

  • Julia Ingraham Walker has been active in fundraising in New Orleans and the surrounding region for over twenty-five years. She served as vice president for advancement at Tulane University, where she directed a successful $250 million campaign. For the past twelve years, Julia has worked as an independent fundraising consultant on a regional and national basis. While her specialty has been consulting on capital campaigns, she became very active in a variety of rebuilding efforts in the calamitous post-Katrina period in New Orleans. Her clients include a diverse array of local, regional, and national nonprofits, including independent schools, charter schools, animal welfare organizations, museums, parks, and arts and cultural organizations. She was named New Orleans Outstanding Fundraising Executive by the Association of Fundraising Professionals for her work at Tulane and is the author of three other books published by Wiley. Julia's ongoing work with numerous nonprofit boards inspired her to write this guide for board members.

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