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Accounting and Financial Fundamentals for NonFinancial Executives

Accounting and Financial Fundamentals for NonFinancial Executives

Author: Robert Rachlin; Allen Sweeney
Publisher: Amacom
ISBN: 9780814479285
Published In: March 1996
Format: Paperback , 240 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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A nuts-and-bolts primer that even the "accounting challenged" will be able to put to use immediately.

"Finance and accounting are the backbone of any organization. Yet plenty of executives and businesspeople are befuddled and intimidated by number crunching. Now there's a complete, concise, non-technical guide to grasping all the essentials of accounting -- and directly applying financial data. Readers will learn how to:

* pinpoint the most profitable products or sales regions

* figure the rate of return from a capital investment

* make internal management reports more useful

* understand and prepare a statement of cash flows

Its straightforward approach will appeal to all managers and executives who need a practical, comprehensible lesson in using financial analysis to set key business goals, measure results, and make smart decisions."

ROBERT RACHLIN (Plainview, NY) is president of Robert Rachlin Associates and serves as Assistant Dean for Business Studies at Hofstra University. He wrote The Handbook of Business Budgeting, along with many other books.

ALLEN SWEENEY (Miami, FL) is a former senior vice president and CFO of Del Monte Foods."

For any non-financial professional who needs a quick, practical, comprehensive lesson in accounting and financial analysis this book is a perfect companion. -- Succeed Magazine Spring 1997

It's easy to read, thorough yet succinct, and focused on actually applying financial data in the day to day operations of a company. This straightforward guide abounds in practical examples and nearly 60 exhibits, plus dozens of step-by-step calculations that provide an immediate grasp of the information. -- Savannah Business Journal April 1996

This book covers what you'd expect it to-income statements, balance sheets, inventory valuation, cash-flow analysis and so forth. But this book offers much more, an understanding of what the numbers mean and the role they should play in your decisions. You get a little philosophy along with the fundamentals.

Further the authors do a great job showing how to use such knowledge to make the decisions those in mid-to senior level positions are expected to make which products to pursue, whether to buy a new machine, what lines to drop, and so on. -- Sound View Executive Book Summaries, February 1996