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Adaptability

Adaptability The Art of Winning In An Age of Uncertainty

Author: Max McKeown
Publisher: Kogan Page
ISBN: 9780749465247
Published In: April 2012
Format: Paperback , 232 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in the times of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully.

In a series of powerful rules, Max Mckeown explores how to increase the adaptability of you and your organization to create winning positions. Fascinating real-world examples from business, government, military and sport bring the rules of Adaptability to life - from the world's most innovative corporations to street-level creativity emerging from the slums.

Adaptability is a powerful, practical and inspirational guide to success in uncertain times.

Max Mckeown is an author, consultant and popular speaker in the strategy field. His list of clients includes many major corporations across multiple sectors, such as Microsoft, Virgin, 2012 Olympics, Sony, Barclays and Vodafone to name just a few. A well-known speaker on subjects such as innovation, engagement and competitive advantage, he is also the author of several books including E-Customer, Why They Don't Buy, Unshrink and The Truth About Innovation.

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