Add-on 模块：广告审核宝 (威科先行 AI+ 中国法律)
面对广告审核，您或许存在以下困扰：
- 现行《广告法》及行业配套监管相对严格，企业稍有不慎便会面临处罚
- 面对海量广告文案，法务审核耗时耗力，人工成本高昂且效率难以提升
- 违规广告处罚案例分散，法务难以及时地获取到较为全面的案例进行参考
- 广告审核工作繁重而枯燥，重复性强，法务难以解放双手投入到更有价值的工作之中
广告审核宝能做什么
- 替代大量人工初审工作
- 有效防范被处罚风险
- 降低成本 & 提高效率
威科先行推出智能广告审核工具——广告审核宝，运用人工智能及云技术，分析提取违禁词条及图像，用户只需在线提交广告文案，便可获得广告违禁词提示，并附有风险等级、处罚依据、处罚范围、相关引证案例、替代词、合规提示等详细信息，帮助实现更高效便捷的广告内容审核。
客戶如需加訂閱 add-on 模块，須同時訂閱主數據庫 <威科先行 AI+ 中国法律> 才能配合这个模块一起使用, 信息库有两个不同版本可供选择:
- 中文专业版
- 双语专业版
(不同版本包含不同内容, 请按此比较内容区别)
免费试用, 请发请求到 [email protected]
*** 请输入优惠码 "CHINALAW1015" 享受优惠折扣 ***
广告审核宝可审核的广告物料形式
文案审核内容覆盖范围
- 《中华人民共和国广告法》及其他广告相关法律法规
- 特殊行业的广告监管要求，如酒水、医药、化妆品等
- 政治敏感性表述
- 违反公序良俗的表述
- 可能引起负面影响的低俗表述
图像审核范围覆盖
- 涉政：政治人物、政治敏感场景、国旗、地图等
- 涉黄：图片中的涉黄与违背公序良俗的内容
- 暴恐：暴力、恐怖组织、恐怖场面等
不适：恶心、血腥场面
- 违禁：涉毒、涉赌场景
- 品牌：图片中出现的品牌标识
- 吸烟 / 饮酒动作：图片中含有吸烟、饮酒的相关动作
- 人脸识别：图片中含有人物肖像
- 公众人物：明星、知名人物形象等
- 劣迹艺人：被列为劣迹艺人的人物形象
广告审核宝使用场景
直接审核
一键导入日常广告文案与海报，获取每个广告物料的审核结果
网页扫描
批量扫描商品网页，获取全部网页的审核结果清单列表，根据问题严重程度划分工作优先级
各类流程对接
可采用企业微信、OA 对接、API 对接等，适配各类工作场景
多种自定义功能
- 自定义词库：利用工作知识与行业经验积累，添加自定义词汇，让审核更贴近日常工作
- 自定义图像审核功能：图像审核范围中的任一审核均可自由开关，根据需要随时调整
- 其他自定义功能：风险等级、分数显示、网络用语审核等多个自定义功能
广告审核宝特色
- 一键提交，快速审核
- 提交广告文案，违禁词及参考案例等审核结果一键可得
多行业选择
20+ 行业分类，配备特殊行业专属词库，审核结果更准确更贴近
建议替代词与合规提示
针对敏感词提供合理化建议或提示，为用户提供更便捷的解决方案及场景化提醒
法规案例大数据
威科拥有海量法律法规及行政处罚案例数据，为广告处罚依据提供强有力的证据支撑
云技术
搭载云技术，分析提取违禁词条，更新违禁词库，跟进广告合规要求
人工智能科技
运用科技手段，智能分析语料，语句识别更贴近自然语言
威科先行·AI+ 中国法律
威科先行 AI+ 中国法律 是威科集团依托丰富的全球服务经验，为法律专业人士提供的整体信息解决方案。该数据库以卓越的技术实力，联合资深专家团队打造，集法规、案例、解读、工具、问答、法律速递、实务模块等为一体, 为您精准决策、高效工作提供强大支持。
小威AI+: (AI 功能示范):
法律检索: (功能示范):
Add-on Module - AD Checker ( Wolters Kluwer AI+ China Law)
You may be troubled by the following problems when you are dealing with advertising compliance check:
- The Advertising Law and industry regulations are very stringent, and enterprises could face penalties if they are careless and violate these regulations
- In the face of a ton of advertising documents, legal review is time-consuming and labor-intensive, the labor cost is high and it’s difficult to enhance efficiency
- Punishment cases against illegal advertising are broadly scattered, and it is difficult for legal officers to get access to comprehensive cases for reference in a timely manner
- Ad check is onerous and tedious with a lot of repetitive work, and that means legal officers are unable to free their hands and do more valuable work
Customers who wish to subscribe to the add-on modules must also subscribe to the main database 'Wolters Kluwer AI+ China Law' to access the content. The main database is available in two versions:
- Chinese Professional Version
- Bilingual Professional Version
(The different versions include varying content., please click here to compare the differences)
Get a FREE trial, send request to [email protected]
*** Please enter discount code "CHINALAW1015" to enjoy special discount ***
What can AdChecker do?
Wolters Kluwer has launched an intelligent tool for ad review - AdChecker. It adopts artificial intelligence and cloud technology to analyze and extract prohibited languages and images. Users can get tips on prohibited advertising languages by online submission of a copy of their advertising plan, with detailed information such as risk level, legal basis and administrative punishment cases, recommended alternative words, to make the ad review process more efficient and convenient.
Features of Ad Checker
Make a simple click to submit ad plan and soon get a result
- You can make a click to submit an ad plan and immediately get a result about prohibited languages and reference cases
AdChecker is applicable to various forms of documents
- The AdChecker is applicable to various forms of documents like words, images and texts, and can be used in different business scenarios
User-defined prohibited words
- Based on their work know-how and industry experience, users can add prohibited words to make the work of ad review easier to do
Suggested alternative words
- Provide reasonable suggestions for replacing sensitive words and provide more convenient solutions for users
Panoramic webpage scanning
- Many webpages can be scanned every time, so that the risk of unlawfulness can be quickly identified, and efficiency can be increased with the help of technology
Big data on regulations and cases
- Wolters Kluwer has abundant data on laws, regulations and administrative punishments, to provide compelling evidence for imposing penalties against unlawful advertising activities
Artificial intelligence technology
- Artificial intelligence and cloud technology is adopted to analyze and extract prohibited words, update the library of prohibited words, and meet the advertising compliance requirements
