Advertising Law and Regulation, 3rd Edition

Name: Advertising Law and Regulation, 3rd Edition
Brand: Bloomsbury Professional (formerly Tottel Publishing)
SKU: 9781526515414
Price: 3783.00 HKD
Availability: InStock
Author: Giles Crown; Oliver Bray; Rupert Earle
ISBN: 9781526515414

Edited by Giles Crown · Oliver Bray · Rupert Earle

Bloomsbury Professional (formerly Tottel Publishing) March 2024

Specifications

ISBN-13: 9781526515414
Publisher: Bloomsbury Professional (formerly Tottel Publishing)
Publication: March 2024
Format: Hardback , 1000 pages
Jurisdiction: U.K. ? Countri(es) for reference only

Details

Covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema.

Part 1 General Legal Areas:

Consumer protection; Defamation; Malicious falsehood; Trade marks; Passing off; Comparative advertising; Contract law; Deceit and misrepresentation; Breach of Confidence; Privacy; Data protection; Copyright and moral rights; European law; Discrimination; Obscenity, indecency, religious and racial hatred; Contempt of court; Prize draws, competitions and lotteries; Advertising of gambling; Digital marketing and advertising

Part 2 Specific Advertising Rules:
Accountants; Actuaries; Alcohol; Ambush marketing; Animals and birds; Architects; Aviation; Branded content; British Broadcasting Corporation; Care homes; Charities; Children; Cinema advertising; Contraceptives, pregnancy and sanitary protection; Contract/customer publishing; Currency and postage stamps; Dating agencies; Diseases; Elections; Employment and business opportunities; Environment and green claims; Financial services; Flags; Food and drink

HKD 3,783.00 −3%

HKD 3,900.00

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