Ambush Marketing and Brand Protection 3rd Edition

Author: Johnson. Phillip
Publisher: Oxford University Press
ISBN: 9780198845201

Previous Edition ISBN: 9780199696451
Published In: March 2021
Format: Hardback
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only

List Price: HKD 2,535.00

HKD 2,458.95 Save HKD 76.05 (3%)

Download Order Form

Add to Wishlist
| Add to Compare

Description
Contents

Details

Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright, and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics and Commonwealth Games), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). The book addresses the law in the United Kingdom and the EU in detail, and provides substantial coverage of the laws in Australia, Canada, New Zealand, South Africa, and the United States. This new edition addresses the recent Birmingham Commonwealth Games Act 2020 as well as the major changes to the law in Australia with three new laws governing major events and Canada with its major overhaul of trade mark, design, and copyright law.

Part A - Ambush Marketing, Concepts, Developments, and Incidents

1: Ambush Marketing

2: The Evolution of Ambush Marketing Laws

Part B- Ambush Marketing: United Kingdom and European Union Law

3: Trade Marks and Merchandising

4: Passing Off, Copyright, and Designs and Related Rights

5: Symbols and Emblems

6: Sui Generis Protection against Ambush Marketing By Association

7: Licensing, Broadcasting, and Exhaustion

8: Advertising and Trade Regulation

9: Selling Tickets or Using them for Promotional Purposes

10: Civil and Criminal Proceedings and Border Control