Ambush Marketing Toolkit

Ambush Marketing Toolkit

By Kim Skildum-Reid
McGraw Hill August 2007

Specifications

ISBN-13
9780070138087
Publisher
McGraw Hill
Publication
August 2007
Format
Paperback , 256 pages
Jurisdiction
International ? Countri(es) for reference only

About the Author

Kim Skildum-Reid is one of the world's most recognised and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs the popular industry hub Power Sponsorship, and has co-written the industry bestsellers 'The Sponsorship Seeker's Toolkit' and 'The Sponsor's Toolkit', both published by McGraw-Hill. As for ambush marketing' She's done them, she's stopped many more, and is a recognised expert in the specialties of ambush marketing and ambush-proofing sponsorships.

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