Name: An Introduction To Intellectual Asset Management
Brand: CCH India
SKU: 9789041132475
Price: 1300.00 HKD
Availability: OutOfStock
Author: Sunita Sreedharan
ISBN: 9789041132475

An Introduction To Intellectual Asset Management

By Sunita Sreedharan

CCH India February 2010

Specifications

ISBN-13: 9789041132475
Publisher: CCH India
Publication: February 2010
Format: Hardback
Jurisdiction: India ? Countri(es) for reference only

Details

An Introduction to Intellectual Asset Management Examines various ways adopted by leading companies in managing their intellectual assets and intellectual properties in leveraging them for optimal returns. Using case laws and anecdotes, the book explains how intellectual properties have created wealth for its creators whether they are patents, trademarks, copyright or designs by careful negotiations and contractual obligations.

The book provides an insight to the processes involved in the legal and business aspects of recognizing intellectual assets, converting them to intellectual property, protecting and using them to create a brand value for the organization. Additionally, it attempts to create a bridge between the legal cell of an organization and the decision makers for creating and strategizing new goals and achieving the existing ones.

Among other related topics, the book includes:

An overview of the intellectual property system prevailing in India.
Means of identifying intangible assets in a business or an organization
Ways of converting intangible assets/intellectual assets into intellectual property
An overview of the IP Audit Processes
Practical suggestions on managing, leveraging and optimizing intellectual Assets

Table of Contents

Contents