Artificial Intelligence, Design Law and Fashion

Artificial intelligence (AI) now infiltrates our culture. After a couple of difficult winters, AI today is a word on everybody’s lips and attracts everyone’s attention regardless of whether they are experts or not. From Apple’s Siri to Amazon’s Alexa, Tesla’s auto-driving cars to facial recognition systems in CCTV cameras, Netflix’s film offering services to Google’s search engine, we live in a world of AI goods.

The advent of AI-powered technologies increasingly affects people’s life across the globe. As a tool for productivity and cost-efficiency, AI also shapes our economy and welfare.

AI-generated designs and works are becoming more popular. Today, AI technologies can generate several intellectual creations. Fashion is one of the industries that AI can profoundly impact. AI tools and devices are currently being used in the fashion industry to create fashion models, fabric and jewellery designs, and clothing.

When we talk about AI-generated designs, we instead focus on the fruits of innovation -more best-selling apparels, more fashionable designs and more fulfilment of customer expectations- without paying heed to who the designer is. Designers invest a lot of talent, time, and finances into designing and creating each article of clothing and accessory, before they release their work to the public. Pattern drafting is the first and most important step in dressmaking. Designers typically start with a general sketch on paper; add styles, elements and colours; revise and refine everything; and finally deliver their design to dressmakers. AI accelerates this time-consuming and labour-intensive process.