Foreword
Chapter 1 This Could Be Your Brand
Chapter 2 Welcome to Our World of @YourService
Chapter 3 It Starts with a Capital 'C'
Chapter 4 Do You Tell Your Customer's Not to Call You?
Chapter 5 Let Me Check with My Boss
Chapter 6 The Social Media Hype
Chapter 7 The Starting Point
Chapter 8 The Snarky Web
Chapter 9 Scalable Intimacy
Chapter 10 Intimate Connections
Chapter 11 The Social Business
Chapter 12 Connecting
Chapter 13 The First Weeks At Comcast
Chapter 14 What is Your Customer Guarantee?
Chapter 15 Tweet Tweet
Chapter 16 Driving Change in an Organization
Chapter 17 Social Customer Service is a Failure
Chapter 18 An Inside Look at a Call Center
Chapter 19 The Basic Tenets of Service
Chapter 20 Who do you Trust Building Your Brand?
Chapter 21 Building Trust Agents
Chapter 22 Measuring Success
Chapter 23 Winning with your Customers
Chapter 24 Creating Memorable Experiences
Chapter 25 Responding to Social Media Crisis
Chapter 26 Doing Social Good
Chapter 27 Scale of Change
Chapter 28 Who is Your Chief Customer Officer?
Chapter 29 The Power In You
Chapter 30 The Relationship Hub