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Big Data, Big Analytics

Big Data, Big Analytics Emerging Business Intelligence and Analytic Trends for Today's Businesses

Author: Michael Minelli; Michele Chambers; Ambiga Dhiraj
Publisher: John Wiley & Sons
ISBN: 9781118147603
Published In: January 2013
Format: Hardback , 187 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Unique prospective on the big data analytics phenomenon for both business and IT professionals

The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability.

The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics.

Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.)
Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights
Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.

Foreword

Preface

Acknowledgments

Chapter 1 What Is Big Data and Why Is It Important?

A Flood of Mythic “Start-up” Proportions

Big Data is More Than Merely Big

Why Now?

A Convergence of Key Trends

Relatively Speaking…

A Wider Variety of Data

The Expanding Universe of Unstructured Data

Setting the Tone at the Top