Book Yourself Solid The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, 2nd Edition

Acknowledgments xiii

Author’s Note xv

Preface xxi

MODULE ONE Your Foundation 1

Chapter 1 The Red Velvet Rope Policy 3

Chapter 2 Why People Buy What You’re Selling 16

Chapter 3 Develop a Personal Brand 33

Chapter 4 How to Talk About What You Do 49

MODULE TWO Building Trust and Credibility 61

Chapter 5 Who Knows What You Know and Do They Like You? 63

Chapter 6 The Book Yourself Solid Sales Cycle Process 75

Chapter 7 The Power of Information Products 96

MODULE THREE Simple Selling and Perfect Pricing 115

Chapter 8 Perfect Pricing 117

Chapter 9 Super Simple Selling 131

MODULE FOUR The Book Yourself Solid 7 Core Self-Promotion Strategies 141

Chapter 10 The Book Yourself Solid Networking Strategy 147

Chapter 11 The Book Yourself Solid Direct Outreach Strategy 170

Chapter 12 The Book Yourself Solid Referral Strategy 192

Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy 203

Chapter 14 The Book Yourself Solid Speaking Strategy 217

Chapter 15 The Book Yourself Solid Writing Strategy 238

Chapter 16 The Book Yourself Solid Web Strategy 258

PART 1: Designing Your Web Site 261

PART 2: Getting Visitors to Your Web Site 274

PART 3: Building Your Social Media Platform 289

Final Thoughts 323

References 327

How to Reach Michael Port 329

About the Author 331

Index 333