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Brand Protection Online: A Practical Guide to Protection from Online Infringement

Brand Protection Online: A Practical Guide to Protection from Online Infringement

Author: Jeremy Blum; Theo Savvides; Bristows
Publisher: Globe Law and Business
ISBN: 9781911078012
Published In: March 2017
Format: Hardback , 335 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

List Price: HKD 2,187.50

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Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online.

Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online.

Featuring contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet.

Part I considers overarching brand issues, applicable worldwide – including, how to get started, domain name registration and protection, tools at brand owners’ disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online – including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction.

Brand Protection Online is edited by brand protection specialists Theo Savvides, joint managing partner at Bristows, and Jeremy Blum of Bristows, London.

Consulting editors: Jeremy Blum and Theo Savvides, Bristows

Contributing firm	Author(s)


Com Laude	Nick Wood
Australia
Corrs Chambers Westgarth	Odette Gourley
	Rafaella Felthun
Brazil
Dannemann Siemsen Advogados	Fernando de Assis Torres
	Joaquim Eugenio Goulart
Dannemann Siemsen Bigler & Ipanema Moreira	Rodrigo Borges Carneiro
England
Bristows LLP	Andrew Butcher
	Chloe Dickson
	Jeremy Blum
	Rob Powell
	Sacha Wilson
	Sean Ibbetson
	Tim Heaps
Bristows LLP	Theo Savvides
Redd Solicitors LLP	Cam Gatta
	Emmy Hunt
Bishop IP Investigations Ltd	Graham Robinson
PPL	Flora Greenwood
Wedlake Bell LLP	Harry Jupp
	Michael Gardner
France
Granrut Avocats	Richard Milchior
Germany
Hengeler Mueller	Andrea Schlaffge
	Astrid Harmsen
	Wolfgang Kellenter
Hong Kong
Ferrante Intellectual Property	Michele Ferrante
India
Fidus Law Chambers	Shwetasree Majumder
Israel
Meitar	Ignacio González Royo
Italy
Trevisan & Cuonzo Avvocati	Federica Bocedi
	Julia Holden
Japan
Shusaku Yamamoto	John Tessensohn
Netherlands
Kneppelhout Korthals Lawyers	Ady van Nieuwenhuizen
Ploum Lodder Princen	Willem Leppink
South Africa
Adams & Adams	Ian Learmonth
Adams & Adams Attorneys	Darren Olivier
Sweden
Ramberg	Henrik Lindström
Ramberg Advokater KB	Tom Kronhöffer
Switzerland
Meyerlustenberger Lachenal	Christoph Berchtold
	Mark Schweizer
USA
Microsoft Corporation	Tara Knapp
Smith Gambrell & Russell LLP	Courtney Adams Thornton
	Elizabeth Borland
	James L Bikoff
	Richard Rivera