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Brand Together

Brand Together How Co-Creation Generates Innovation and Re-energizes Brands

Author: Nicholas Ind; Clare Fuller; Charles Trevail
Publisher: Kogan Page
ISBN: 9780749463250
Published In: March 2012
Format: Paperback , 184 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Brand Together highlights the potential in co-creation to use customer and client input and feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. Brand Together will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. It will show you how to truly intertwine innovation with brand strategy, whilst providing guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone. Brand Together will provide valuable insights for marketing and branding professionals and for anyone who wants to grow their business and their brand.

Nicholas Ind is an established author, consultant and academic. He writes for business journals (including Brand Management, Strategy and Business), teaches at the Oslo School of Management (on Branding and Innovation) and is a visiting professor at ESADE in Barcelona and napier University, Edinburgh. He is also the author of Living the Brand (published by Kogan Page), and he developed this book with Charles Trevail and Clare Fuller from Promise - a London/New York-based consultancy who are the world's leading co-creation company.

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