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Brands: Law, Practice and Precedents

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Considers the principal bodies of law affecting the creation, management, exploitation and protection of brands, and considers the best way in which they are used to fulfil the organisations branding objectives.

Brands: Law, Practice and Precedents brings the principal bodies of law which affect creation, management, exploitation and protection of brands together in one place, and considers them with particular emphasis on the way in which they are used best to fulfil the branding objectives of organisations today.

With detailed precedents each with full explanatory material Brands: Law, Practice and Precedents is a highly practical and unique publication.

The detailed precedents, each with full explanatory material are:

Co-existence Agreement
Design Commission Agreement
Endorsement Agreement
Copyright/ Design Right Assignment
Trade Mark Assignment
Consultancy Agreement
Merchandising Agreement
PR/ Advertising Relationship Agreement

Includes CD-ROM containing the precedents

What is a Brand?
Legal Aspects of Brands: an Overview
Trade Marks
Designs and Registered Designs
Copyright
Performers' Rights and Moral Rights
Passing Off
Database Rights
Patents and Rights Allied to Intellectual Property
Defamation
Creation Strategies
Brand Management Strategies
Brand Exploitation
Protection Strategies
Precedents

Clive Lawrence, Partner, Clarion Solicitors

"written in a very flowing and readable style, the book brings together the principal bodies of the law, with a practical emphasis on how the law is best implemented ... well-written, incisive and informative, Brands: Law, Practice and Precedents is vital reading for intellectual property, commercial and media lawyers, as well as advertising and marketing consultancies, design agencies and brand managers in major companies"
In-House Lawyer

"well written ... excellent precedents with superb commentary ... excellent value for money and a text which should remain close to hand for any commercial lawyer advising on these issues"
Student Law Journal

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