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Brewing Up a Business

Brewing Up a Business Adventures in Beer from the Founder of Dogfish Head Craft Brewery, Revised and Updated, 2nd Edition

Author: Sam Calagione
Publisher: John Wiley & Sons
ISBN: 9780470942314
Published In: January 2011
Format: Paperback , 312 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

Updated to offer a more complete look at what it takes to keep a small business booming
An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
Shows how to use social media to reach new customers and grow a business

For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

Foreword: The Passion of the Individual.

Preface.

Introduction.

Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR.

Chapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery, Inspiration, Passion.

Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work and Life.

Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods and Services.

Chapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: Embracing Your Inefficiencies.

Chapter 6 MARKETING ON A SMALL–BUSINESS BUDGET: Promoting Your Business with Little or No Money.

Chapter 7 GOING SOCIAL.

Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED).

Chapter 9 STALKING THE KILLER APP: Creating Innovation.

Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY.

Chapter 11 CASH IS KING (WELL, SORT OF).

Chapter 12 LEADERSHIP: In Theory and in Practice.

Chapter 13 EFFECTIVELY MANAGING COWORKERS.

Chapter 14 WORKING TOWARD IRRELEVANCE.

Chapter 15 HOME BREW RENDEZVOUS.

Chapter 16 TO SMALL-BUSINESS SUCCESS.

Index.

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation's fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel's new show Brew Masters. He lives in Lewes, Delaware.