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Bricks Matter

Bricks Matter The Role of Supply Chains in Building Market-Driven Differentiation

Author: Lora M. Cecere; Charles W. Chase, Jr.
Publisher: John Wiley & Sons
ISBN: 9781118218310
Published In: December 2012
Format: Hardback , 303 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Get proven guidance to build a market-driven supply chain management system

Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.

Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks
Includes business cases illustrating the market-driven approach
Reveals how businesses can identify market risks and translate these into supply-side tactics

As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found inBricks Matter.

Foreword

Preface

Chapter 1 Bricks Matter

Implications

Building the Right Bricks

A Look at History

The Tipping Points

Meet the Pioneers

Why It Matters

Supply Chain Process Evolution

Who Does Supply Chain Best?

Meet the Supply Chain Leaders

Procter & Gamble: The Quiet Leader

Apple and Dell: Inventing New Models

Summary

Notes

Chapter 2 Building Value Networks

The Journey from Cost to Value

The Race to Become Global

Transitioning from Cost to Value

Aligning for Success

Building of Value Networks in Supply Chain Strategies

Why Are Value Networks so Hard to Build?

A Close-up: Taking a Closer Look at a Value Network within the Consumer Value Chain

Value Chain Case Studies

Risk Management

Shift to Value-Based Outcomes

Summary

Notes

Chapter 3 The New World of Demand Management: Demand Sensing, Shaping, and Translation

What Is Demand Management?

Learning a New Language to Become Market-Driven

What Is the Market-Driven Demand Management?

What Is Demand Sensing?

What Is Demand Shaping?

Achieving Market-Driven Capabilities

Why Is Becoming Market-Driven Important for Industrial Companies?

Driving the Market-Driven Demand Management Advantage

Social: A New Form of Demand Signal

How Can a Company Improve Demand Management?

Summary

Notes

Chapter 4 The New World of Supply Management

Current State

Supply Chain Matters

Source: Procurement of Raw Materials

Manufacturing: The Making of Products

Transforming Manufacturing

Logistics

Summary

Notes

Chapter 5 Building Horizontal Connectors

The Building of Horizontal Supply Chain Processes

Revenue Management

Sales and Operations Planning

Why Does It Matter?

What Does Good Look Like?

Automating S&OP

Organizational Considerations

Supplier Development

Corporate Social Responsibility and Sustainability

Rules of Thumb

Summary

Notes

Chapter 6 Supply Chain 2020

Leading the Journey to Drive Market-Driven Value Networks

Building a Guiding Coalition

Running the Race

Frank Eliason: Making the Right Investments

Supply Chain 2020

Demand Orchestration

Big Data Supply Chains

Winning the Race

Notes

About the Authors

Index

LORA M. CECERE is the founder of the research firm Supply Chain Insights, which is paving new directions in building thought-leading supply chain research. She is also the author of the enterprise software blog "Supply Chain Shaman." The blog focuses on the use of enterprise applications to drive supply chain excellence. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. With over forty years of diverse supply chain experience, Lora spent nine years as an industry analyst with Gartner Group, AMR Research, Inc., and Altimeter Group.

CHARLES W. CHASE Jr. is the principal industry consultant for the manufacturing and supply chain global practice at SAS. He is the primary architect and strategist for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He has more than twenty-six years of experience in the consumer packaged goods industry and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management.

Praise for Bricks Matter

"This book is like no other that has been written about supply chain management. It is a must-read for the supply chain leadership team."
—Marty Kisliuk, Global Operations Director, Agricultural Products Group, FMC Corporation

"Lora Cecere has been a key driver of supply chain strategies that force companies to think differently about how they work with their customers, partners, and cross-functionally within their own organizations. Here she teaches us to take a bold step to change our thinking and turn the supply chain around to focus on the consumer."
—Ann Dozier, Vice President, Fresh Dairy Direct IT, Dean Foods Company

"Today, the worlds of social business and supply chain management have many degrees of separation. I enjoyed working with Lora to understand what the future transformation of digital marketing to digital business could look like."
—Jeremiah Owyang, Research Director, Altimeter

"The journey to build the outside-in, end-to-end value network happens in stages and can only be led from the top based on value-based outcomes. This is a guidebook for leaders driving the transformation."
—Roddy Martin, industry thought leader

“This is the new bible for all supply chain executives. It provides an insider’s perspective that will prove incredibly valuable to even the most grizzled supply chain veteran. This is the next must-have business book.”
—Bruce Richardson, Chief Enterprise Strategist, Salesforce.com