Section One Up Front.
Foreword (The Honorable Robert C. Cresanti).
Acknowledgments.
Introduction.
Section Two Defining the Stakes.
Chapter 1 Building IP Value in the Corporation (Mike Geoffrey).
IP’s Impact on Corporate Global Competitiveness.
Innovation, Differentiation, and the Avoidance of Commodification.
One View of the Innovation Process.
Shifting the IP Paradigm: A Simple Business Model.
A Value Proposition.
Shifting the IP Paradigm: Changing Practices and Policies.
Chapter 2 Corporate IP Management in the Global Market (Bill Coughlin).
The Age of IP.
IP Management and Reporting Policy at Ford.
Measuring IP and Why.
Chapter 3 IP and Its Effects on Corporate Research and Development (Dr. Vassilis Keramidas).
IP Impact on Research.
Examples of the Unplanned Benef its of Research.
New Challenges to the Managing Executives.
Next Steps.
Chapter 4 The Economic Infrastructure, Standards, Regulations, and Capital Markets (Dr. Steve Henning).
IP Management’s Two Dimensions—Internal and External.
The IP External Landscape.
Intangible IP.
SEC and FASB Initiatives.
Why Disclosure Is Important to Growth.
IP Savvy Commands a Premium on Wall Street.
Measuring Intangibles.
New Capabilities Requirements.
IP Inf luence on the Private Enterprise.
What Can We Do?
Section Three Creating the Assets.
Chapter 5 Human Capital: The Forsaken Resource (Ed Paradise).
Forsaken Resource.
Key Skills for Success in the Twenty-First Century.
The Educational System.
Chapter 6 How to Turn White Space Dark for Fun and Profit (Steve Parmelee).
“White Spaces”.
“I Know What I Need—Sort Of ”.
The Ugly Inventing Session.
Doing It Right—Filling the White Spaces.
Select a Dedicated Process Champion.
Preparation.
Team Selection.
Focus and Steering.
Capture the Ideas.
Evaluating, Filtering, and Grouping.
Prioritization.
Memorializing and Documentation.
Conclusion.
Chapter 7 Capturing the Value of Trade Secrets (R. Mark Halligan, Esq.).
Trade Secrets.
Inventory of Potential Trade Secrets.
Categorization of Potential Trade Secrets.
Information Classif ication Systems.
Access and Tracking Systems.
Valuation Methods for Trade Secrets.
Trade Secrets and Sarbanes-Oxley.
Conclusion.
Section Four New Dynamics of Corporate Management.
Chapter 8 Intellectual Property Drives Corporate Changes to Create New Wealth (Bob Shearer and Bruce Stuckman).
The Increasing Inf luence of Intellectual Property (IP).
Value Drivers from the External Economic Infrastructure.
The Changing Role of Corporate IP Leaders.
New Demands Mean New Internal (Corporate) Functionality.
The Internal Change Dynamics.
Implementation Strategies.
Summary and Implementation Plan.
Chapter 9 Valuing Intellectual Property (Dave Haug).
The Increasing Responsibility of the CFO.
FASB Requirements.
Valuation Approaches.
Valuation Factors.
Chapter 10 Competitive Power through Integrated IP Strategy (Dr. Jan Jaferian).
The Impact of IP on Today’s Enterprise.
Companies Are Increasingly Reliant on Their Intellectual Assets.
Strategic Context and Alignment.
Phase 1.
Phase 2.
Phase 3.
Building New Wealth.
1. Creating the Patent Portfolio.
2. Calibrating the Patent Portfolio.
3. Defending the Patent Portfolio.
4. Asserting the Patent Portfolio.
5. Leveraging the Patent Portfolio.
Summary.
Chapter 11 Accelerating Wealth Creation through IP Management in the Mid-Market Company (Dr. Mark Karasek).
The Power
