Capital Market Campaigning

Capital Market Campaigning examines the huge growth in capital market campaigning and assesses the threats posed to companies and their investors. For the first time, you can read in detail about the full impact of such campaigns, and identify what risk mitigation strategies can be deployed by your company if it is targeted.

Campaigners have significantly increased their attempts to use the influence of shares listed on the world’s stock exchanges to change corporate practice. Over the last decade non-governmental organisations (NGOs) have targeted hundreds of companies and large investment institutions. Now, for the first time, Risk Books bring you the definitive guide to assessing the impact, effectiveness and legitimacy of such NGO activity.

To help you understand and respond to these risks the book arms you with:

• A framework for capital market campaigning that enables companies and investors to analyse, understand and respond to various capital market campaign strategies
• A detailed analysis of four previously undocumented case studies of NGO capital market campaigning - including examples from GlaxoSmithKline and WWF-UK - these clearly illustrate the extent of risk posed to companies targeted by capital market campaigns
• A range of risk management and mitigation recommendations for investors and companies targeted by campaigners
• An analysis of unpublished literature on NGO capital market campaigning, along with a chronological list of all such interventions (1992-2002)

Charts the history of UK NGOs’ capital market campaigning to give you a thorough understanding of these evolving NGO strategies.

Assesses the implications of this form of risk on company reputation and shareholder value.

Reveals valuable real-life lessons that you can apply to your own firm if targeted, including a range of proven risk mitigation strategies that can be deployed.