Charity Marketing

Charity Marketing is well-established as the market leading guide to developing successful services, campaigns and fundraisers, using tried and tested marketing techniques.

This inspirational book explains how using marketing principles to underpin every aspect of activity can transform not-for-profit organisations to meet, need and achieve their objectives. Importantly it describes how commercial marketing concepts and theory, adapted to suit not-for-profit organisations, have a fundamental contribution to make to the quality, design and features of services as well as fundraising and campaigning.

• Successfully blends marketing theory with practical experience
• Bursting with real life examples
• End of chapter key points provide a quick reference summary
• The engaging writing style makes the content accessible to managers, boards, staff and volunteers working at every level, in all types and sizes of organisations

A Note from the author, Ian Bruce

Marketing is not just dubious communications froth; it is a fundamental theory and a set of practical tools for designing and delivering services, campaigns and fundraising which make a fundamental difference.

Understanding and applying marketing has been absolutely key to any success I have had as a manager and leader of the nonprofits I have headed – which have included Volunteering England, RNIB, Age Concern England, as well as several smaller local organizations.