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China 2.0

China 2.0 The Transformation of an Emerging Superpower And the New Opportunities

Author: Marina Yue Zhang; Bruce W. Stening
Publisher: John Wiley & Sons
ISBN: 9780470824238
Published In: November 2009
Format: Hardback , 256 pages
Jurisdiction: China ? Disclaimer:
Countri(es) stated herein are used as reference only

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Marina Zhang addresses her topic with vigor and a touch of involved passion that is often missing from the clinical analyses that frequent the China business bookshelves. The impact of technology on china's development and the way it is so thoroughly informing China's economic and social transformation is a significant insight which Ms. Zhang's book explores in well-researched detail and through fresh eyes. China 2.0 is a cogent and worthwhile addition to any china businessman's or scholar's bookshelf. - Clinton Dines, Former CEO, BHP Billiton China

There is no lack of opinions about china, and certainly there is much information. Those that succeed know how to find information that is factual, rich and that can serve as a guide. That is what china 2.0 does. It is a resourceful guide for anyone looking for success in china's booming economy. - Scott Kronick, President, Ogilvy Public Relations Worldwide, Beijing

Want to reach China's one billion consumers? then China 2.0 will be your indispensible guide to understanding this transforming giant, from leveraging Internet and Web 2.0 channels to working with China's emerging private capital markets. Don't venture into china without it! - Charlene Li, Partner, Altimeter Group, and Co-author of Groundswell

A key question in china's evolution towards a fully modern economy is whether it can develop efficient and possibly new types of firm and new social institutions. This will depend heavily on how information comes to be handled. this pioneering book compellingly explores this highly significant new questions. - Gordon Redding, Professor of Asian Business, INSEAD, and Author of The Future of Chinese Capitalism

The unique and compelling viewpoint offered by Marina Zhang on the changes in china, and the impact that new and emerging technologies are having in this transformation, makes China 2.0 a positive exception to the question of whether or not the world really needs another China business book. - Michael Ricks, CEO, Investor Growth capital Asia Limited and Former CEO, Ericsson China

This book opens the lid on the new era that has begun inside China as it is transformed by the power of new technologies, led by Web 2.0. With insights that only an insider can bring, it deftly highlights the opportunities and challenges for business people, policymakers, researchers and students alike. If reading this book doesn't open your eyes, cause you to abandon old prejudices and lead you to redefine your responses to one of the most far-reaching developments in the world today, then nothing will! - Peter J. Williamson, Professor of International Management, Judge business School, University of Cambridge, and Author of Dragons at Your Door

Reviews:

"... perceptive read."

- Bloomberg.com

"This book will be an imperative read for business people, policymakers, researchers and students seeking to understand the new order facing China...

- China Daily

"... A remarkable book, which should be read by all those trying to understand the effects of the rapid economic, political, and social changes which China is undergoing, and their effects upon the world."

- The Berglund Center for Internet Studies

"Anyone whose life is impacted by engagement with China needs to read this book..."

- The Chartered Institute of Marketing (Hong Kong)

Marina Zhang addresses her topic with vigor and a touch of involved passion that is often missing from the clinical analyses that frequent the China business bookshelves. The impact of technology on China's development and the way it is so thoroughly informing China's economic and social transformation is a significant insight which Ms. Zhang's book explores in well-researched detail and through fresh eyes. China 2.0 is a cogent and worthwhile addition to any China businessman's or scholar's bookshelf.
-- Clinton Dines, Former CEO, BHP Billiton China

There is no lack of opinions about China, and certainly there is much information. Those that succeed know how to find information that is factual, rich and that can serve as a guide. That is what China 2.0 does. It is a resourceful guide for anyone looking for success in China's booming economy.
-- Scott Kronick, President, Ogilvy Public Relations Worldwide, Beijing

Want to reach China's one billion consumers? Then China 2.0 will be your indispensible guide to understanding this transforming giant, from leveraging Internet and Web 2.0 channels to working with China's emerging private capital markets. Don't venture into China without it!
-- Charlene Li, Partner, Altimeter Group, and Co-author of Groundswell

A key question in China's evolution towards a fully modern economy is whether it can develop efficient and possibly new types of firm and new social institutions. This will depend heavily on how information comes to be handled. This pioneering book compellingly explores this highly significant new question.
-- Gordon Redding, Professor of Asian Business, INSEAD, and Author of The Future of Chinese Capitalism

The unique and compelling viewpoint offered by Marina Zhang on the changes in China, and the impact that new and emerging technologies are having in this transformation, makes China 2.0 a positive exception to the question of whether or not the world really needs another China business book.
-- Michael Ricks, CEO, Investor Growth Capital Asia Limited, and Former CEO, Ericsson China

This book opens the lid on the new era that has begun inside China as it is transformed by the power of new technologies, led by Web 2.0. With insights that only an insider can bring, it deftly highlights the opportunities and challenges for business people, policymakers, researchers and students alike. If reading this book doesn't open your eyes, cause you to abandon old prejudices and lead you to redefine your responses to one of the most far-reaching developments in the world today, then nothing will!
-- Peter J. Williamson, Professor of International Management, Judge Business School, University of Cambridge, and Author of Dragons at Your Door

Preface.

Outline of the Book.

1. China 2.0 Express Has Arrived.

China's Digital Revolution.

The Collective Power of the Chinese Public.

Conflict of Civilizations.

Neither Black Nor White, But Gray: China's Unique Business System.

"A Harmonious Society": Political Slogan or Imperative for Sustainability?

"Mountain Village Version": Can China Be Truly Innovative?

Can China Save Capitalism?

Notes.

2. Chinese Walls Are Falling Down.

Information Cascades: Mechanism for Mobilizing Public Opinion.

China Is Getting Flat.

From Personal Letters to SMS in Everybody's Hands.

The Rise of Grassroots Reporters.

The Emergence of Handheld Media.

The Digital Revolution of Media.

Upset the Chinese Public at Your Peril.

Key Messages in This Chapter.

Notes.

3. One Billion Consumers Are Waking Up.

The Emerging "Black Collar" Class.

The Rising White Collar Class.

The Untapped Blue Collar Class.

Interactive Marketing to Identify and Reach Potential Consumers.

At Long Last, the Consumer Is King in China.

Leveraging the Crowd Wisdom of Consumers.

Lock in Consumers' Attention by Enhancing Their Experience.

The Double-Edged Sword of Interactive Marketing.

The Invisible Hand Behind Interactive Marketing.

Brand Building Through Delivering Cultural Values to and Emotional.

Connections with Consumers.

Window Shopping Online, Purchasing in Person.

Case Study: Contaminated Baby Formula and China's Hidden Unharmonious.

Society.

Key Messages in This Chapter.

Notes.

4. The Mix of China's Capitalism.

It Takes Two to Tango, But Can Three Dance Together?

Private Capitalism: Surviving in the Niche.

State Capitalism: Representing the Country.

International Capitalism: Bridging China with the World.

China's "Sarbanes-Oxley Act".

Key Messages in This Chapter.

Notes.

5. Building a Harmonious Society.

China's Political Regime.

Military Actions Follow the Party's Order, But Political Power Comes from the Barrel of a Gun.

Unharmonious Elements Challenge Sustainable Development.

The Revolution in the Party's Ideology: The More Things Stay the Same, the More They Change.

The Road to a Harmonious Society.

Land Reform: Sweeping the Minefield.

Rebuilding the Party's Accountability.

Key Messages in This Chapter.

Notes.

6. The Dawn of China's Century?

China Is Roaring onto the World Stage.

Lenovo Group, the Flagship of China's Globalization.

China Needs the World.

The World Needs China.

Reality Check: Is Chinese Manufacturing a Worldwide Powerhouse?

Chinese Nationalism: Victim Mentality or National Pride?

Can China Convince the World That Its Global Ambitions Are Benign?

Can China Save Capitalism?

Key Messages in This Chapter.

Notes.

7. The Financial Crisis, China's Reaction, and New Opportunities.

China's Reactions to the Global Financial Crisis.

Crises Also Create Opportunities.

New Opportunities.

Key Messages in This Chapter.

Notes.

Afterword.

Not All Revolutions Are Bloody.

Web 2.0's Impact in China.

What Next?

Notes.

Index.

Dr. Marina Zhang has over 15 years of experience in management consulting and executive education in diversified cultural contexts. She works as a management consultant and coach, and lectures at various universities in and outside of China. Her specialty is in high-tech startups, technological innovation in the network economy and cross-cultural management. Marina obtained her bachelor’s degree in biological sciences from Peking University, and her MBA and PhD in management from the Australian National University. She is lives in Beijing with her husband and two daughters.

Marina is the author of High-Tech Entrepreneurship in Asia (Edward Elgar, 2007).

Bruce W. Stening is Professor of Management and Vlerick International Dean to the BiMBA Program in the National School of Development at Peking University. He is the author of six books, including The Chinese Business Environment, and over 60 scholarly journal articles.