Competitive Quality Strategy

PREFACE

INTRODUCTION

CHAPTER 1 GENERAL PRINCIPLES OF COMPETITIVE QUALITY

What meaning should we attach to the term "quality"?

The role of quality in a company’s competitiveness

Conclusion

Summary

CHAPTER 2 THE DEFINITION OF A COMPETITIVE QUALITY TACTIC

Introduction

A company’s socio-economic exchange motor

The concept of a competitive quality tactic

The major stages when devising a competitive quality tactic

Collection of input data for the process of creation of a CQT

Modeling of the arrangement of the intended stakeholders

Identification of the stakeholders’ perceptions of competitive quality

Possible gains resulting from the creation of new perceptions of competitive quality

Identification of the characteristics of the stakeholders’ "quality comburant"

Evolution of offerings to trigger perceptions of competitive quality

The means to be mobilized and the constraints to be taken into account to produce quality carburants

The CQTs needing to be elaborated in interrelations

with certain suppliers in order to obtain resources that the company does not have

The major stages in the drawing up of a competitive quality tactic in a domain of strategic activities

Collection of the input data for the process of elaboration of the CQT

The other stages of the process

An atypical example of a competitive quality tactic

Conclusion

Summary

CHAPTER 3 DEPLOYMENT OF A COMPETITIVE QUALITY TACTIC

Introduction

The technical functions of a competitive total quality process

The input data for deployment of a DSA’s CQT

The distribution of roles

The impact of a competitive quality tactic on quality marketing

The impact of a competitive quality tactic on the competitive quality carburant

The impact of a competitive quality tactic on the qualification of the system of production of quality carburant

The impact of a competitive quality tactic on the monitoring of perceived quality

The impact of a competitive quality tactic on the assurance of the company’s gains

The impact of a competitive quality tactic on improving

the efficiency of a competitive total quality process

Conclusion

Summary

CHAPTER 4 THE CONDITIONS FOR SUCCESS

OF A COMPETITIVE QUALITY TACTIC

Introduction

Raising the level of the system of production of a competitive quality tactic

Enhancing the value of the project to bring the system

for production of competitive quality tactic up to scratch

The main markers of a quality culture

The amplifier of a CQT’s profitability

Conclusion

Summary

CHAPTER 5 SELLING A COMPETITIVE QUALITY TACTIC

Introduction

Input data for a CQCA

The major steps in the design of a competitive quality carburant amplifier

The major steps in regulating the production of a competitive quality carburant amplifier

Conclusion

Summary

CHAPTER 6 MANAGEMENT OF A COMPETITIVE QUALITY TACTIC

Introduction

Elaborating a competitive quality tactic

Finalizing the process of elaboration of a CQT

Imagining the scenario for the process

Designing the processor that will carry out the process

Qualifying the processor

Guiding the operation of the processor

Monitoring the maintenance of the processor’s capability

Enhancing the value of the processor’s potential to perform

Evaluating the processor’s performances

Constantly improving the way in which the CQT is elaborated

Deployment of a competitive quality tactic

Finalizing the processes

Imagining the scenarios for the processes

Designing the processor that will perform the processes

Qualifying the processor in charge of deploying the CQT

Guiding the processor’s function and ensuring its performances are maintained

Enhancing the value of the processor’s potential to perform

viii Competitive Quality Strategies

Ensuring the conformity of the processor’s activities with its objectives

Constantly improving the way in which a CQT is deployed

Running the process of design or transformations of the competitive quality carburant amplifiers

Finalizing the process

Imagining the scenario for the process

Designing the processor that will design the amplifier

Qualifying the processor in charge of designing or transforming the amplifier

Activating the processor and ensuring its performances remain high

Enhancing the value of the processor’s potential to perform

Evaluating the processor’s performances

Constantly improving the way in which an amplifier is designed or transformed

Application of a competitive quality tactic

Finalizing the processes

Imagining the scenario of the processes of application of a competitive quality tactic

Designing the processor which will apply a competitive quality tactic

Qualifying the processor in charge of applying the competitive quality tactic

Activating the processor and ensuring its performances remain high

Enhancing the value of the processor’s activities

Evaluating the processor’s performances

Constantly improving the way in which the application of a CQT is handled

Capitalization on feedback

Conclusion

Summary

GENERAL CONCLUSION

BIBLIOGRAPHY

INDEX