PREFACE
INTRODUCTION
CHAPTER 1 GENERAL PRINCIPLES OF COMPETITIVE QUALITY
What meaning should we attach to the term "quality"?
The role of quality in a company’s competitiveness
Conclusion
Summary
CHAPTER 2 THE DEFINITION OF A COMPETITIVE QUALITY TACTIC
Introduction
A company’s socio-economic exchange motor
The concept of a competitive quality tactic
The major stages when devising a competitive quality tactic
Collection of input data for the process of creation of a CQT
Modeling of the arrangement of the intended stakeholders
Identification of the stakeholders’ perceptions of competitive quality
Possible gains resulting from the creation of new perceptions of competitive quality
Identification of the characteristics of the stakeholders’ "quality comburant"
Evolution of offerings to trigger perceptions of competitive quality
The means to be mobilized and the constraints to be taken into account to produce quality carburants
The CQTs needing to be elaborated in interrelations
with certain suppliers in order to obtain resources that the company does not have
The major stages in the drawing up of a competitive quality tactic in a domain of strategic activities
Collection of the input data for the process of elaboration of the CQT
The other stages of the process
An atypical example of a competitive quality tactic
Conclusion
Summary
CHAPTER 3 DEPLOYMENT OF A COMPETITIVE QUALITY TACTIC
Introduction
The technical functions of a competitive total quality process
The input data for deployment of a DSA’s CQT
The distribution of roles
The impact of a competitive quality tactic on quality marketing
The impact of a competitive quality tactic on the competitive quality carburant
The impact of a competitive quality tactic on the qualification of the system of production of quality carburant
The impact of a competitive quality tactic on the monitoring of perceived quality
The impact of a competitive quality tactic on the assurance of the company’s gains
The impact of a competitive quality tactic on improving
the efficiency of a competitive total quality process
Conclusion
Summary
CHAPTER 4 THE CONDITIONS FOR SUCCESS
OF A COMPETITIVE QUALITY TACTIC
Introduction
Raising the level of the system of production of a competitive quality tactic
Enhancing the value of the project to bring the system
for production of competitive quality tactic up to scratch
The main markers of a quality culture
The amplifier of a CQT’s profitability
Conclusion
Summary
CHAPTER 5 SELLING A COMPETITIVE QUALITY TACTIC
Introduction
Input data for a CQCA
The major steps in the design of a competitive quality carburant amplifier
The major steps in regulating the production of a competitive quality carburant amplifier
Conclusion
Summary
CHAPTER 6 MANAGEMENT OF A COMPETITIVE QUALITY TACTIC
Introduction
Elaborating a competitive quality tactic
Finalizing the process of elaboration of a CQT
Imagining the scenario for the process
Designing the processor that will carry out the process
Qualifying the processor
Guiding the operation of the processor
Monitoring the maintenance of the processor’s capability
Enhancing the value of the processor’s potential to perform
Evaluating the processor’s performances
Constantly improving the way in which the CQT is elaborated
Deployment of a competitive quality tactic
Finalizing the processes
Imagining the scenarios for the processes
Designing the processor that will perform the processes
Qualifying the processor in charge of deploying the CQT
Guiding the processor’s function and ensuring its performances are maintained
Enhancing the value of the processor’s potential to perform
viii Competitive Quality Strategies
Ensuring the conformity of the processor’s activities with its objectives
Constantly improving the way in which a CQT is deployed
Running the process of design or transformations of the competitive quality carburant amplifiers
Finalizing the process
Imagining the scenario for the process
Designing the processor that will design the amplifier
Qualifying the processor in charge of designing or transforming the amplifier
Activating the processor and ensuring its performances remain high
Enhancing the value of the processor’s potential to perform
Evaluating the processor’s performances
Constantly improving the way in which an amplifier is designed or transformed
Application of a competitive quality tactic
Finalizing the processes
Imagining the scenario of the processes of application of a competitive quality tactic
Designing the processor which will apply a competitive quality tactic
Qualifying the processor in charge of applying the competitive quality tactic
Activating the processor and ensuring its performances remain high
Enhancing the value of the processor’s activities
Evaluating the processor’s performances
Constantly improving the way in which the application of a CQT is handled
Capitalization on feedback
Conclusion
Summary
GENERAL CONCLUSION
BIBLIOGRAPHY
INDEX
