Conducting Business in China An Intellectual Property Perspective

Name: Conducting Business in China
Brand: Oxford University Press USA
SKU: 9780199760220
Price: 3089.45 HKD
Availability: OutOfStock
Author: Lei Mei
ISBN: 9780199760220

By Lei Mei

Oxford University Press USA November 2012

Specifications

ISBN-13: 9780199760220
Publisher: Oxford University Press USA
Publication: November 2012
Format: Paperback , 304 pages
Jurisdiction: China ? Countri(es) for reference only

Details

With the rise of the Chinese economy and consumer market, intellectual property (IP) conflicts in Sino-U.S. business transactions are increasing, and consequently, companies are intent on achieving maximum IP values in China-related cross-border transactions.

Conducting Business in China: An Intellectual Property Perspective provides readers with the necessary guidance on conducting business in China from an intellectual property perspective, offering specific advice on how to profitably leverage technology and IP assets while minimizing potential risk for companies and their Chinese counterparts.

Features:

Provides a unique perspective on China-related IP strategies including proposing win-win solutions for U.S., European, and other international companies and their Chinese counterparts
Contains an extensive summary and analysis of major IP cases and disputes in China in recent years
Contains an extensive summary and analysis of relevant Chinese laws, regulations, and rules
Offers practical guides to develop IP strategies in China
Features English translations of pertinent Chinese statutes

Readership: US intellectual property lawyers and corporate executives who do business in China and who seek to attract investment from China; European lawyers and business executives who do business in China;Chinese lawyers and business executives may be interested in the book as well, as the book promotes win-win solutions Chinese universities and U.S. Law schools might be interested in buying this book.

Acknowledgements

Introduction

Chapter 1 IP Practice in the New Global Economy

Chapter 2 China's IP System and Trade Regulations

I. Introduction
II. Rise of the Chinese Economy
III. Evolution of the Chinese IP System
- A. China's Official IP Strategy
- B. Chinese Patent Law
- C. Chinese Trademark Law
- D. Chinese Copyright Law
- E. Chinese IP Practice
IV. Trade Regulations
- A. Law Against Unfair Competition
- B. Pricing Law
- C. Anti-Monopoly Law
V. Conclusion

Chapter 3 Learning Business and Legal Cultures in China

I. Introduction
II. Framework of the Social Network in China
III. Business and Legal Culture in China
- A. Business Culture
- B. Legal Culture
IV. Learning the Chinese Way
- A. Common Misconceptions
- B. Five Dos
- C. Five Don'ts
V. Conclusion

Chapter 4 IP Conflicts in Sino-U.S. Business Transactions

I. Introduction
II. Overview of IP Conflicts
III. Case Studies
- A. The CD/DVD Industry
- B. The Digital TV Industry
- C. The Telecommunications Industry
- D. The Chemical and Pharmaceutical Industries
IV. Trend in IP Conflicts
V. Conclusion

Chapter 5 Extracting IP Values in Cross-Border Transactions

I. Introduction
II. Leading Edge Technologies
III. China-Centric IP Practice
- A. Patent Portfolio Management
- B. Technology Transfer and Licensing
- C. Patent Litigation in Federal Courts
- D. Section 337 Investigation
IV. Deficiencies in the Traditional Business Model
V. Conclusion

Chapter 6 Understanding Business Implications of International IP Practice

I. Introduction
II. Business Implications of International IP Practice
- A. Leverage of the Chinese Market
- B. Impact of the Government's Involvement
III. Case Studies
- A. Chint v. Schneider
- B. Holley Communications v. Samsung Electronics
- C. Apple iPhone and iPad Trademarks in China
- D. Siemens in China
IV. Conclusion

Chapter 7 Developing IP Strategies for Structuring Successful Business Deals

I. Introduction
II. Rethinking of the IP Practice in the New Age
III. A Business-Oriented Approach: Finding a Win-Win Situation
- A. Three General Lessons Regarding Doing Business in China
- B. Five Ways U.S. Companies Can Benefit from China's
IP Policies
IV. IP Strategies for Structuring Successful Business Deals
- A. China-Inbound Transactions
- B. China-Outbound Transactions
V. Conclusion

Chapter 8 Future of the China-Related IP Practice

Appendices

Appendix A: Patent Law of the People's Republic of China
Appendix B: Trademark Law of the People's Republic of China
Appendix C: Copyright Law of the People's Republic of China
Appendix D: Anti-Monopoly Law of the People's Republic of China

Index

About the Author

Lei Mei, Managing Partner, Mei & Mark LLP

Lei Mei is the managing partner of Mei & Mark LLP, a Washington, DC based intellectual property and litigation law firm. A Chinese native and graduate of Duke University Law School, Mr. Mei counsels large and emerging companies in the U.S. and China regarding IP issues and strategies, drawing from his unique experience in business, technology, and law.

Reviews

"In Conducting Business in China, Lei Mei brings fresh perspectives to the complicated interplay between the many business, legal, and cultural aspects of doing business in China. Practical, thought-provoking, and engaging, this gem of a book describes a paradigm shift in the way U.S. businesses look at the intellectual property landscape in China. Those who read and study it carefully will richly benefit from the author's wisdom and unique insights. This book is a must read for anyone dealing with IP issues in China!"
--Gary M. Hnath, Partner, Mayer Brown LLP

"Easy to read and packed with practical insight from the author's personal experience. Insights span cultural, relationship, business and intellectual property and add up to a very useful introduction to doing business in China."
--Duncan Bucknell, Think IP Strategy

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