Developing and Managing a Franchise and a License Business

The Franchising and Licensing Association (FLA) Singapore and LexisNexis have collaborated to present a publication on franchising to assist entrepreneurs, franchisors and franchisee to understand the concept of developing andmanaging a franchise.

Written and contributed by a panel of experts, this publication provides a useful guide on locating franchising opportunities, types of financial assistance available to franchisees, the important of establishing an operationmanual, the legal and tax implications of franchising, key issues of internationalising a franchise,management of intellectual property and brand licensing. The book is also injected with successful case studies to illustrate the principles of franchising and licensing.

This publication offers a discussion of the franchising environment in Singapore and the essential elements of building a successful franchise. It will serve as an indispensable guide to all who wish to exploit the benefits of franchising.