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Developing and Managing a Franchise and a License Business

Developing and Managing a Franchise and a License Business

Name: Developing and Managing a Franchise and a License Business
Brand: LexisNexis Singapore
SKU: 9789812365392
Price: 404.46 HKD
Availability: OutOfStock
Author: Albert Kong; FT Consulting (Singapore); Rachael Ong; Yew Woong Chooi; KhattarWong; PricewaterhouseCoopers; Keoy Soo Earn; June Boo; Audrey Yap; Allan Yeng
ISBN: 9789812365392

Edited by Albert Kong · FT Consulting (Singapore) · Rachael Ong · Yew Woong Chooi · KhattarWong · PricewaterhouseCoopers · Keoy Soo Earn · June Boo · Audrey Yap · Allan Yeng

LexisNexis Singapore January 2006

Specifications

ISBN-13: 9789812365392
Publisher: LexisNexis Singapore
Publication: January 2006
Format: Paperback
Jurisdiction: Singapore ? Countri(es) for reference only

Details

The Franchising and Licensing Association (FLA) Singapore and LexisNexis have collaborated to present a publication on franchising to assist entrepreneurs, franchisors and franchisee to understand the concept of developing andmanaging a franchise.

Written and contributed by a panel of experts, this publication provides a useful guide on locating franchising opportunities, types of financial assistance available to franchisees, the important of establishing an operationmanual, the legal and tax implications of franchising, key issues of internationalising a franchise,management of intellectual property and brand licensing. The book is also injected with successful case studies to illustrate the principles of franchising and licensing.

This publication offers a discussion of the franchising environment in Singapore and the essential elements of building a successful franchise. It will serve as an indispensable guide to all who wish to exploit the benefits of franchising.

· Chapter 1: Developing a Franchise
· Chapter 2: The Operations Manual
· Chapter 3: Intellectual Property Considerations
· Chapter 4: Legal Considerations
· Chapter 5: Growing Your International Markets via Franchising
· Chapter 6: Overview of IP Licensing
· Chapter 7: The Emotional Link - Licensing