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Driving Business Results with Your Marketing Strategy: Leading Marketing Executives on Adapting to Evolving Market Conditions, Leveraging New Technologies, and Embracing Global Markets (Inside the Min

Driving Business Results with Your Marketing Strategy

  • Author:
  • Publisher: Aspatore
  • ISBN: 9780314268617
  • Published In: August 2010
  • Format: Paperback , 120 pages
  • Jurisdiction: U.S. ? Disclaimer:
    Countri(es) stated herein are used as reference only
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Leading Marketing Executives on Adapting to Evolving Market Conditions, Leveraging New Technologies, and Embracing Global Markets

This title provides perspective on creating programs and campaigns that align with the company's mission and address customer needs. Featuring marketing executives representing some of the top companies in the nation, this product shares their best practices for building consistency across the organization, delivering marketing solutions with a global focus, and leveraging social media and other new technologies. From implementing targeted communication strategies, to harnessing the latest benefits of the Web, the authors reveal marketing's role in growing the organization's reputation, generating brand excitement, attaining market share, and delivering best-in-class services.

Robert M. Beagle
 
Robert M. Beagle is vice president for advancement at the University of Rhode Island, a position he has held since 1991. His responsibilities include communications and marketing, publications, public affairs, information services, and alumni relations (including the Alumni Association). Currently, he also serves as the university’s presidential transition officer, as well as chair of the Presidential Inauguration Committee. URI is a land-grant research university with an undergraduate and graduate enrollment of 16,000. Mr. Beagle served as executive assistant to the president and vice president for advancement at Edinboro University in Pennsylvania, and as vice chancellor for advancement in the Minnesota State University System. In both positions, he was responsible for establishing the advancement programs. During his career, Mr. Beagle has led six successful fundraising campaigns (endowment and building) and three marketing campaigns. At Edinboro, the school had a yearlong re-branding campaign when it became a university. In Minnesota, under Mr. Beagle’s leadership, the system conducted a three-year statewide multi-media and public affairs marketing campaign. The University of Rhode Island is presently in the midst of a fiveyear “Think Big. We Do.” branding initiative. In 1992, under his leadership, URI held a yearlong Centennial Celebration, which involved the university’s first major marketing campaign while initiating its first comprehensive fund-raising campaign. In all of his executive positions, Mr. Beagle has brought leadership to alumni communications and alumni programming, believing that marketing to alumni and connecting with alumni are at the heart of everything else an institution does in terms of advancing itself. A contributor to numerous Council for the Advancement and Support of Education (CASE) articles and books, Mr. Beagle has spoken at CASE district and national conferences, served as a CASE faculty member, and chaired a national conference. Recently, he received the CASE Distinguished Achievement Award for twenty-five years of outstanding service in the field of advancement. Mr. Beagle is an adjunct faculty member in communication studies at URI, where he teaches courses in organizational communication and public relations. He is a contributing author to several textbooks in communication. He has also taught at Penn State and at Edinboro University. In 1976, he received a Commonwealth of Pennsylvania Distinguished Teaching Award. Mr. Beagle holds a B.A. degree in political science from Dickinson College in Carlisle, Pennsylvania, and an M.A. in communication from the Pennsylvania State University. Mr. Beagle and his wife Gerri live in Wakefield, Rhode Island. They have four children and two grandsons.
 
Jeffrey J. Berardi
 
Jeffrey J. Berardi is the chief marketing officer for K&L Gates. As CMO, Mr. Berardi leads firm-wide marketing and business development efforts for K&L Gates’ twenty-four offices across the United States, Europe, and Asia. Within this role, he maintains primary responsibility for the various function areas in the department, including Office Marketing, Practice Development, Brand Management, Public Relations, and Marketing Technology. Marketing the Law Firm, an ALM publication, recently listed K&L Gates in the top twenty of its MLF 50, an annual ranking of leading law firms for marketing and communications. The current MLF 50 ranking marks the third consecutive year that K&L Gates has been noted among the top twenty law firms. Mr. Berardi previously served as marketing manager for K&L Gates’ Boston office. During that time, he managed marketing and business development activities for the firm in the New England area, and he also maintained practice group liaison responsibilities for several firm-wide practice groups, including Intellectual Property (IP), IP Litigation, Trademark & Copyright, and Life Sciences. Prior to K&L Gates, Mr. Berardi worked in the Business Development Department at a large U.S. firm, where he was responsible for business development support at the practice group level, providing research, identifying leads and opportunities, and writing business plans. Mr. Berardi began his marketing career as an account executive at The Schutte Group, a full-service marketing agency, where he served as the primary contact for several prominent firm clients. Mr. Berardi speaks regularly at legal industry conferences, and has written for or been quoted in various news publications, including Law Firm, Inc., Managing Partner Magazine, The Recorder, Boston Business Journal, and Mass Lawyers Weekly. He completed his undergraduate degree at Boston College, and received his M.B.A. from the William E. Simon School of Business (Simon) at the University of Rochester, with a triple concentration in marketing, competitive and organizational strategy, and entrepreneurship. While at Simon, Mr. Berardi held a primary leadership role in a student-run mentoring program. He is an active member of the Legal Marketing Association, and has previously chaired both the Programming Committee and the Community Outreach program for the New England Chapter of the Legal Marketing Association.
 
David L. Brond
 
David L. Brond is vice president, communications and marketing, for the University of Delaware. Prior to this appointment at the university in April 2008, he served as vice president of marketing and planning at the University of Maryland Medical System. His prior work experience also includes strategic marketing and management roles in a variety of organizations, including GBMC Healthcare, GE, Ernst &Young, KPMG Peat Marwick, and The Levin Group. Mr. Brond holds a B.A. degree in economics and geography from Bucknell University and an M.B.A. and M.H.A. from Duke University. He is an active member of the Renaissance Charitable Foundation Board of Directors and past vice-chair of the American Red Cross, Chesapeake LifeBoard.
 
M. Jill Brown
 
M. Jill Brown is the vice president of marketing and communications of Central DuPage Hospital, serving since July 2007. Ms. Brown has more than twenty years of experience managing marketing and communication services. Before joining Central DuPage Hospital’s team, she most recently led marketing strategy for Harris Bank as vice president of marketing services. Ms. Brown earned a bachelor’s degree from the University of Illinois and an M.B.A. from the Kellogg Graduate School of Management at Northwestern University.
 
Chris Clarke
 
Chris Clarke is the senior vice president of marketing and communications for Habitat for Humanity International. Since being named to the position, he has spearheaded efforts to share Habitat’s message of simple, decent, and affordable housing for all. He oversees the nonprofit-homebuilding organization’s worldwide communications, including public relations, marketing, special events, call center, and creative support services, such as graphic design, Web site, and creative content. Mr. Clarke began his career as a graphic artist at the Mississippi State Department of Health, Mississippi State University, and as a freelance consultant. He went on to work for Blue Cross & Blue Shield of Mississippi in Jackson for more than twenty years. At Blue Cross & Blue Shield of Mississippi, Mr. Clarke progressively advanced to senior executive level management, where he created, organized, and implemented largescale plans resulting in improved community and employee relations, customer satisfaction, and corporate profitability. Throughout his career, Mr. Clarke has been actively involved in his community, helping arrange fundraising events for the Make-A-Wish Foundation of Mississippi, as well as engaging Blue Cross & Blue Shield employees to participate and donate to WalkAmerica and March of Dimes fund drives. Mr. Clarke lives in Georgia with his wife, Lesli. His daughter, Caitlin, is a senior at the University of Mississippi in Oxford.
 
Luis M. Dominguez
 
Luis M. Dominguez joined UTStarcom in November 2008 as executive senior vice president of international sales, marketing, and services. Mr. Dominguez, an accomplished executive with more than thirty-two years of leadership, business development, and sales experience at Unisys Corporation, oversees all aspects of global sales, marketing, and services efforts outside of China. Mr. Dominguez had a number of management roles of increasing responsibility with Unisys. Beginning in 2003, he served as president of the company’s Latin America and Caribbean Region (LACR). Under his leadership, the region achieved consistent profit over-achievement and order growth in excess of 26 percent while reducing the cost base. In July 2007, Mr. Dominguez was appointed to the Unisys Executive Committee as vice president and general manager of Worldwide Regional Operations while retaining his role as president of LACR. In this capacity, he managed regional operations on a global basis. Prior to the promotion to this dual role, Mr. Dominguez served as vice president and general manager of Unisys Global Infrastructure Services for Latin America. Immediately prior to that, he served as vice president and general manager of Unisys South Asia operations for four years, based in Kuala Lumpur, Malaysia. There he was responsible for Unisys operations in the Philippines, Malaysia, Singapore, Thailand, Sri Lanka, and several other Asian countries. With his leadership, the Asia South region resulted in over-achievement of revenue, profit, and cash performance targets. In 2000, Mr. Dominguez was presented with the Unisys Chairman Award: “the Excellence in Management award.” He worked closely with his team as well as prime ministers, other heads of state, and chief executive officers to grow Unisys business by a factor of four over a five-year period. A significant win and a worldwide first, was the order received for the Malaysian government’s multi-purpose card (Smart Card), which, to date, continues to be an industry reference and milestone. In 1993, Mr. Dominguez was appointed general manager for Unisys Puerto Rico. Under his leadership, the subsidiary’s sales volume grew by 300 percent and revenue by 400 percent, achieving an above-30 percent growth per year for four years. Mr. Dominguez joined Unisys Corporation as a sales representative in New Jersey in 1977. He has extensive sales and marketing experience, having held the positions of zone manager, branch manager and district sales manager. In 1988, Mr. Dominguez was promoted to the Unisys headquarters in Blue Bell as director of World Wide Strategic Planning, Commercial Sector. In 1990, he assumed the position of director, Commercial Industry, and oversaw the commercial market sector, alternate channels, and joint venture groups for the Pacific Asia Americas Group of Unisys. Mr. Dominguez was born in Madrid, Spain, and his family relocated to New Jersey in 1957. He received a bachelor’s degree in business management and economics from Kean College in 1977. He is a member of the Chamber of Commerce, the American Production & Inventory Control Society, and the advisory board for Baptist Health International and serves on several industry, business, and economic associations and councils.
 
Suzanne Donnels
 
Suzanne Donnels is the director of global marketing for O’Melveny & Myers LLP. With more than twenty years in law firm marketing, she oversees the Client Development Department’s operations, technology, research/competitive intelligence, and competitive business development. Ms. Donnells participated in O’Melveny & Myers’ Leadership Institute (2009) at the Kellogg School of Management, Northwestern University, and received her B.A. in political science (1987) at the University of Nevada, Reno.
 
Charles Doyle
 
Dr. Charles Doyle is the chief marketing and communications officer of Jones Lang LaSalle, one of the world’s largest commercial real estate services and investment companies. He has global responsibilities for all marketing, communications, and research staff and programs in Jones Lang LaSalle (approximately 600 staff) worldwide. He was appointed to the position in September 2007. With twenty-five years of experience working in international companies in the United States, Europe, and Asia, Dr. Doyle has specialized in professional services marketing and global brand and image development, as well as international business development and strategy. Previously, Dr. Doyle was global head of business development and marketing for Clifford Chance, the world’s largest law firm (2005 to 2007). Prior to that position, he held a number of senior marketing, business development, and communications roles with Accenture (1997 to 2005), which included global brand development, service line marketing, and industry sector marketing. He has also held international marketing, business development, and strategy roles for British Telecom (1992 to 1997), Fujitsu (1988 to 1992) and the UK Atomic Energy Authority (1985 to 1988). Dr. Doyle attended the University of Glasgow, where he was awarded an M.A. honors degree in English and history. He won a postgraduate place at Oxford University, where he conducted historical research into corruption in the French Judicial System, which was later published. He was awarded the degree of D.Phil. with merit from Oxford University in modern history in 1986. A published writer and conference speaker, Dr. Doyle is the author of the widely acclaimed Dictionary of Marketing, published by Harper Collins in 2003, a new edition of which will shortly appear with Oxford University Press. He is currently based in London.
 
Tasha Hicks
 
Tasha Hicks is the director of marketing at Technology Integration Group, an international computer reseller and technology integrator. She has extensive experience in various aspects of technology marketing. Prior to coming to TIG, Ms. Hicks was director of marketing at a software reseller, marketing programs manager at ViewSonic, education segment manager at Gateway, education business development executive at Toshiba, and area associate at Apple Computer.
 
Keith D. Lundquist
 
Keith D. Lundquist, FACHE, is vice president of planning and marketing at Health First, the largest integrated health care system on the Space Coast of east central Florida. The not-for-profit system includes four hospitals, a health plan, a one hundred-physician multi-specialty group practice, and numerous wellness, outpatient diagnostic, and treatment facilities. He provides oversight to corporate-wide functions at Health First including planning, marketing, communications, and community benefits. Mr. Lundquist has a total of thirty-five years of experience as an executive and consultant in marketing, primarily within the health care industry, but has also has assisted executives at other industries, such as financial institutions and high-tech and social service organizations to develop business and marketing plans. Mr Lundquist’s education includes an M.B.A. from Northwestern University with majors in marketing and organizational development and a Master of Arts degree in journalism from Northern Illinois University. With experience that includes teaching marketing, business, and journalism courses as an associate professor and adjunct faculty member, Mr. Lundquist is also a Fellow of the American College of Healthcare Executives and currently serves as the president of the Central Florida Chapter. Actively involved in the local business and professional community, Mr. Lundquist serves on multiple boards of organizations, such as the Brevard Healthcare Forum and the Brevard Symphony Orchestra. Mr. Lundquist’s wife is a registered nurse, a master gardener, and a lover of animals. They have three adult children and one grandson.
 
Dan Michelson
 
As chief marketing officer at Allscripts, Dan Michelson is responsible for developing and driving the company’s go-to-market strategy. He joined the company in April 2000 and in this time, he has led marketing, solutions management, and sales, in addition to general management of the company’s ePrescribing Business Unit. Prior to Allscripts, Mr. Michelson served in leadership roles in strategic planning, product management, marketing, and sales for Baxter Healthcare, a leading medical supply company, and AstraZeneca, one the world’s largest pharmaceutical companies. He has also provided strategy and process redesign consulting for many of the leading hospitals and integrated delivery networks. In all roles, his primary focus has been to drive meaningful change to improve health care. Mr. Michelson was on the original work group for the Certification Commission for Healthcare Information Technology (CCHIT) and was one of the founders of the EHR Vendor Trade Association. He is a contributing author of the book The Electronic Physician. Mr. Michelson has a B.S. in finance from Indiana University and an M.B.A. in marketing and management from DePaul University. He is a marathon runner, having completed ten marathons, including Chicago, Boston, and New York. He is the founder of projectMUSIC, an organization that has raised more than $100,000 to fund a summer overnight camp program for the LYDIA orphanage in Chicago.

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