Intellectual Property / Patent / Copyright

Driving Innovation Intellectual Property Strategies for a Dynamic World

Name: Driving Innovation
Brand: Cambridge University Press
SKU: 9780521877800
Price: 718.77 HKD
Availability: OutOfStock
Author: Michael A. Gollin
ISBN: 9780521877800

By Michael A. Gollin

Cambridge University Press March 2008

Specifications

ISBN-13: 9780521877800
Publisher: Cambridge University Press
Publication: March 2008
Format: Hardback
Jurisdiction: U.K. ? Countri(es) for reference only

Details

How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.

Contents:: Preface; Introduction: the invisible infrastructure of innovation; Part I. Intellectual Property Dynamics in Society:
1. The innovation cycle;
2. The rise of the intellectual property system;
3. Balancing the tension between exclusive rights and the accessible domain; Part II. Basics of Managing Intellectual Property in Organisations:
4. The innovation forest: intellectual property rights and how they grow;
5. The ABCDs of intellectual property: flow and infringement of IP rights;
6. The global diversity of innovation communities;
7. The role of the innovation chief; Part III. Steps to Strategic Management of Intellectual Property:
8. Becoming strategic;
9. Strategy tools: policies and practices for managing IP;
10. A menu of strategy options;
11. Evaluating internal resources and the external environment;
12. Placing a financial value on IP assets;
13. Accessing innovations of others;
14. Protecting and enforcing IP rights;
15. Transferring IP rights; Part IV. Strategies on a Global Stage:
16. Specific IP strategies for different communities;
17. Global challenges;
18. Intellectual property, innovation, and freedom; Acknowledgements; Abbreviations; Further reading; Appendices (A: TRIPS excerpts; B: Non-policy; C: Audit questionnaire; D: research resources).