Essentials of Intellectual Property Law, Economics, and Strategy, 2nd Edition

Author: Alexander I. Poltorak; Paul J. Lerner
Publisher: John Wiley & Sons
ISBN: 9780470888506
Published In: February 2011
Format: Paperback , 292 pages
Jurisdiction: U.S. ? Disclaimer:
Countri(es) stated herein are used as reference only

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The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.

Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
Offers an introduction to IP licensing and enforcement
Now features discussion of critical precedent-setting recent IP cases and proposed patent reform

Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

Foreword to the Second Edition.

Foreword to the First Edition.

Preface.

Author's Note.

Acknowledgements.

About the Authors.

Introduction: Setting the Stage.

1 The Big Three: Patents, Trademarks, and Copyrights.

2 The Supporting Players: Other Types of IP Trade Secrets and Know-How, Mask Works, and Non-Competition and Non-Disclosure Agreements.

3 Protecting the Fruits of Your Research and Development.

4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence).

5 What Is It Worth? Putting a Value on Intellectual Property.