Essentials of Intellectual Property Law, Economics, and Strategy, 2nd Edition

Name: Essentials of Intellectual Property
Brand: John Wiley & Sons
SKU: 9780470888506
Price: 450.00 HKD
Availability: OutOfStock
Author: Alexander I. Poltorak; Paul J. Lerner
ISBN: 9780470888506

Edited by Alexander I. Poltorak · Paul J. Lerner

John Wiley & Sons February 2011

Specifications

ISBN-13: 9780470888506
Publisher: John Wiley & Sons
Publication: February 2011
Format: Paperback , 292 pages
Jurisdiction: U.S. ? Countri(es) for reference only

Details

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.

Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
Offers an introduction to IP licensing and enforcement
Now features discussion of critical precedent-setting recent IP cases and proposed patent reform

Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

Foreword to the Second Edition.

Foreword to the First Edition.

Preface.

Author's Note.

Acknowledgements.

About the Authors.

Introduction: Setting the Stage.

1 The Big Three: Patents, Trademarks, and Copyrights.

2 The Supporting Players: Other Types of IP Trade Secrets and Know-How, Mask Works, and Non-Competition and Non-Disclosure Agreements.

3 Protecting the Fruits of Your Research and Development.

4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence).

5 What Is It Worth? Putting a Value on Intellectual Property.

6 Make More Money by Sharing (Licensing).

7 Corporate Officers and Directors Beware -- You Can Be Liable for Mismanaging Intellectual Property.

8 Enforcing Your Rights.

9 The Fundamental Things Apply, As Time Goes By -- Intellectual Property in Cyberspace.

10 The Patent Portfolio and Its Effect on Stock Price.

11 How the Courts Have Changed the Patent Law.

12 Patent Reform.

Appendices.

Appendix A: Trademark and Service Mark Application.

Appendix B: Copyright Application.

Appendix C: Confidentiality and Nondisclosure Agreement.

Appendix D: Invention Assignment Form.

Appendix E: Basic IP Audit Questionnaire.

Appendix F: Patent Valuation.

Appendix G: Invention Disclosure Form.

Appendix H: License Agreements.

Bibliography.

About the Author

Alexander I. Poltorak is the founder, Chairman, and CEO of General Patent Corporation (GPC), an intellectual property (IP) firm focusing on intellectual property strategy and valuation, IP licensing, and enforcement.

Paul J. Lerner is the Senior Vice President and General Counsel of General Patent Corporation (GPC). He coauthored Essentials of Licensing Intellectual Property, as well as articles in Intellectual Property Worldwide, Patent Strategy & Management, and Managing Intellectual Property.

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