Essentials of Marketing, 13th Edition (International Edition)

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.

This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 13th edition and all of the other teaching and learning materials that accompany it will satisfy every instructor and students needs.