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EU Trade Mark Law and Product Protection: A Comparative Analysis of Trade Mark Functionality

EU Trade Mark Law and Product Protection: A Comparative Analysis of Trade Mark Functionality

Author: Lavinia Brancusi
Publisher: Routledge
ISBN: 9781032446318
Published In: July 2023
Format: Hardback
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description
Contents

Details

This book employs scholarly analysis to ground practical tools for applying the EU Trade Mark law (EUTM) functionality refusal grounds to address business needs when registering trade marks consisting of product characteristics. The study comprehensively examines the absolute grounds for a refusal of registration of functional signs under EUTM. It interprets the functionality refusal grounds through objective tests, focusing on the pro-competition rationale of denying trade mark exclusivity on product features that are technically or aesthetically important for competitors’ ability to trade in alternative products. The work takes a comparative approach looking at the US trade dress functionality doctrine, and a law and economics perspective on the role of trade marks and brands in the marketplace. It explores how competition rules related to market definition and the substitutability of products, as well as marketing and design findings related to branding and aesthetics, could be integrated into the legal assessment of EUTM functionality. The volume will be of interest to academics and researchers working in the areas of Intellectual Property Law, Trade Mark and Design Law, EU Law, Comparative Law, and Branding.

Introduction: How to deal with functionality in trade mark law in a practical way

1. The legal framework of trade marks’ functionality in the EU

2. ‘La raison d’être’ of functionality in the EUTM - A tool for balancing interests between legal exclusivity and enhancing competition

3. The US legal framework of functionality doctrine. Areas of convergence with EU law

4. Functionality within the framework of law and economics. Competition concerns against protecting functional trade marks

5. Categories of signs falling within the scope of EU functionality refusal grounds

6. Technical functionality

7. Generic functionality - Signs resulting from the nature of goods

8. The functionality of signs giving substantial value to goods

Conclusions