European Fashion Law: A Practical Guide from Start-up to Global Success

Name: European Fashion Law: A Practical Guide from Start-up to Global Success
Brand: Edward Elgar Publishing
SKU: 9781788113007
Availability: InStock
Author: Rosie Burbidge
ISBN: 9781788113007

By Rosie Burbidge

Edward Elgar Publishing February 2019

Specifications

ISBN-13: 9781788113007
Publisher: Edward Elgar Publishing
Publication: February 2019
Format: Hardback
Jurisdiction: U.K. ? Countri(es) for reference only

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European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion.

Readers will benefit from:

The logical and easy-to-follow structure which highlights relevant legal considerations at each stage in the development of a fashion business
First-hand, practical guidance on commercial issues associated with the fashion industry, including: how to avoid costly legal disputes, launching a website and working with third parties
Advice on how to protect a company’s intellectual property at each stage of business development: from registering designs to combating counterfeits
A concise overview of relevant EU legislation and case law as it applies in practice.

This inherently practical book will be a helpful go-to guide for those running a fashion business and for their in-house legal teams. For lawyers in practice the book will be useful point of reference when advising fashion and retail clients. For students of fashion, design, retail, or intellectual property, this book will provide a practical grounding to accompany academic studies.

Preface

PART 1 Setting the scene

1. What is fashion law?

2. What is European law?

PART II Before you tell anyone about your new product or idea

3. Trade marks and your brand

4. Copyright and your creative works

5. Image rights

6. Designs

7. Other important rights

PART III Getting your business started

8. Before you incorporate your company

9. Before you enter into your first contract

10. Before you get anyone new involved

11. Before signing an agency or distribution agreement

12. Before you post anything online

13. Raiding the fashion archive

14. Before you collect any personal data

15. Before you sign a lease

16. Before your first ad campaign

17. Before launching your e-commerce site

PART IV The big issues

18. Franchising

19. Resolving disputes

20. If someone copies you

21. If you are sued

22. Taxation and logistics

23. Selling up

24. Combating counterfeits

25. Managing the supply chain

26. What’s next?

Index

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