Facebook in One Hour for Lawyers

Legal Profession

Facebook in One Hour for Lawyers

By Dennis Kennedy, Allison C. Shields
American Bar Association August 2012

Specifications

ISBN-13
9781614385431
Publisher
American Bar Association
Publication
August 2012
Format
Paperback , 173 pages
Jurisdiction
U.S. ? Countri(es) for reference only

Details

Many lawyers use Facebook®, the world's most popular social networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook® accounts. With a few simple steps, lawyers can harness Facebook® to market their services, grow their practices, and expand their legal network--all by using the same methods they already use to communicate with friends and family. Facebook® in One Hour for Lawyers will show any attorney--from Facebook® novices to advanced users--how to use this powerful tool for both professional and personal purposes. In just one hour, you will learn to:

  • Set up a Facebook® account

 

  • Optimize privacy and other settings

 

  • Create a profile and manage your timeline

 

  • Find, organize, and manage friends

 

  • Use Facebook® search and navigation

 

  • Participate on Facebook® with updates, comments, likes, and timelines

 

  • Send messages, join groups, and subscribe to feeds

 

  • Establish a business page

 

  • Monitor your Facebook® network

 

  • Develop a Facebook® strategy to grow your legal network
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