Flying High in a Competitive Industry, 2nd Edition

Author: Loizos Heracleous; Jochen Wirtz; Nitin Pangarkar
Publisher: McGraw Hill Higher Education
ISBN: 9780071281966
Published In: December 2008
Format: Paperback , 256 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Contains management lessons especially suited to drive success during a recession
Authors are experts on the Asian market and provide a perspective that is unique and global

Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently'

This updated second edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries.

This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.

Preface
Chapter 1     The Airline Industry: Economics and Strategic Trends
Chapter 2     Airline Industry Structure: Disastrous Performance and the Route to Success
Chapter 3     Key Drivers of SIA's Performance: A Strategic Choice and Resource Deployment Perspective
Chapter 4     Achieving Cost-Effective Service Excellence at Singapore Airlines
Chapter 5     Innovation as a Key to Sustained Service Excellence
Chapter 6     Managing People Effectively to Deliver Sustained Service Excellence
Chapter 7     How to Win in Cut-Throat Industries I: Achieving Strategic Alignment
Chapter 8     How to Win in Cut-Throat Industries II: Strategy, Competencies, Innovation and Culture
Case Study     Strategy and Organisation at Singapore Airlines - Creating a Global Champion

Loizos Heracleous is an associate professor of the Said Business School at Oxford University.
Jochen Wirtz is an associate professor of marketing at the National University of Singapore and an associate fellow of the Said Business School at Oxford University. He founded the UCLA-NUS executive MBA program.
Nitin Pangarkar is an associate professor of marketing at the National University of Singapore.