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Getting the Deal Through: Advertising & Marketing 2018

Getting the Deal Through: Advertising & Marketing 2018

Name: Getting the Deal Through: Advertising & Marketing 2018
Brand: Getting the Deal Through
SKU: 9781912377466
Availability: InStock
Author: Rick Kurnit
ISBN: 9781912377466

By Rick Kurnit

Getting the Deal Through June 2018

Specifications

ISBN-13: 9781912377466
Publisher: Getting the Deal Through
Publication: June 2018
Format: Paperback
Jurisdiction: U.K. ? Countri(es) for reference only

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Advertising and Marketing seeks to provide local answers to international questions concerning advertising and marketing law. Chapters provide expert advice on the legislation and regulation of advertising and marketing, including the legislative processes arising from advertising disputes and challenges, the regulation of misleading advertising and the control, prohibition and restrictions in place on certain type of goods and services and to certain audiences, regulations affecting direct and indirect marketing and promotion, and up-to-date analysis of social media and the latest advertising trends

Legislation and regulation, private enforcement, misleading advertising, prohibited and controlled advertising, social media.

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