Go Do!: For People Who Have Always Wanted to Start a Business
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Go Do! For People Who Have Always Wanted to Start a Business

By Jeremy Harbour
John Wiley & Sons April 2012

Specifications

ISBN-13
9780857082749
Publisher
John Wiley & Sons
Publication
April 2012
Format
Paperback , 216 pages
Jurisdiction
International ? Countri(es) for reference only

Details

A refreshingly simple, easy-to-read guide to getting started in business

 

If you've ever dreamed of starting your own business, this book will give you the information, inspiration, and reassurance you need to get started. It encourages budding entrepreneurs to take the leap into the dark, while shining a bright light on the first six months of a successful start-up. It breaks down what appears to be an Everest-size challenge into a series of small hills for you to conquer. Written by successful entrepreneur Jeremy Harbour, Go Do! argues that the skills and tactics of successful entrepreneurship can't be learnt except by doing. So this book offers the guidance and the confidence you need to just go do it.

Table of Contents

Acknowledgements vii

Introduction 1

1. Go Me! 9

2. Risk 29

3. Go You! 41

4. The Worst Five Excuses 57

5. The Invention Myth 83

6. Taking Responsibility 97

7. The Four Stages of Enterprise 107

8. Planning 119

9. Marketing 137

10. A Compelling O3 er 157

11. Go Do! 171

About the Author 199

What People Have Been Saying About The Harbour Club Light 201

Index 203

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