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Good Idea. Now What

Good Idea. Now What How to Move Ideas to Execution

Author: Charles T. Lee
Publisher: John Wiley & Sons
ISBN: 9781118163993
Published In: January 2012
Format: Hardback , 224 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Contents
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Proven pathways for taking ideas to implementation

We all have ideas—things we want to do or create—but only some of us will do what it takes to see those ideas come to pass. In Good Idea. Now What? readers will discover some of the essential values and principles that guide successful idea-makers, including the leveraging of mixed environments for creativity, working through resistance and setbacks, developing a practical plan for implementation that works, navigating collaborative opportunities, and communicating your idea to make it truly remarkable.

Whether you're just a creative type, or the leader of an organization, you must figure out a creative process and develop an infrastructure for implementing your ideas. Good Idea. Now What? offers systematic advice for moving your ideas to execution. It will show you:

The fundamental elements of a good idea
Tangible pathways to follow after initial inspiration
The importance of branding and its impact on ideas
Practical advice for developing a loyal tribe of supporters who will take your idea to a whole new level

It's not enough to be inspired. Learn how to follow through on your ideas and discover how great an impact you can have!

Acknowledgments

Preface

Born into a Legacy of Idea-Makers

Introduction

Idea-Lovers vs. Idea-Makers

Who Is This Book For?

How Does This Book Work?

The Business of Good Ideas

A Conversation Over Coffee

PART 1 Where Do Good Ideas Come From?

Chapter 1 Strategy or Chance?

Chapter 2 Ideas in the Midst

Wisdom from the Streets

Spatial Distance?

Chapter 3 My Need for Need

Chapter 4 Medici Changed My Life

The Medici Tweet?

Chapter 5 Don't Settle For Good

PART 2 Life After Inspiration

Chapter 6 Addicted to Inspiration

Chapter 7 What Plan?

Passion Unrealized

Chapter 8: Dig a Little Deeper

The Dreaded Business Plan

Wisdom from Wade

A Few Questions for Idea-Makers

Chapter 9 – Ideas Don't Work, You Do!

Bootstrapping for Project7

Become a Bootstrapper!

Chapter 10 Choose Family

PART 3 Overcoming Creative Resistance

Chapter 11 Wipe Your No's & Buts

A Prehistoric Brain

Chapter 12 The Dreaded Look Inside

Chapter 13 Disturbance in the Force

Bringing it Home

Chapter 14 Hear Me Out

The Other Side of the Coin (Practicing What We Preach)

PART 4 Paving a Creative Pathway

Chapter 15 No Escape Clause

Chapter 16 Got Rhythm?

Chapter 17 Don't Just Add, Multiply

A Wandering Generality

The bad news…

Discovering the Power of Focus

Chapter 18 I Can See It!

More Than Digital

Chapter 19 Press Pause

Your life needs space as well.

Emergency Room Counseling

Putting on the Breaks!

PART 5 Elements for Idea-Making 1

Chapter 20 The Art of Evolution

Chapter 21 DNA or R&D?

Chapter 22 Risk (Overrated!)

Chapter 23 The Miracle of Writing & Waiting

Chapter 24 Think Multiple, Not Perfect

Spaghetti Sauce Lessons

PART 6 Elements for Idea-Making 2

Chapter 25 Simple.

Chapter 26 Quality, Quality, Quality

Chapter 27 The F Word

Chapter 28 Under Pressure

Chapter 29 Dealing with Setbacks

Changing the World Through Shoes

Chapter 30 Beat the Tribal Drum

PART 7 The Work of Co/laboration

Chapter 31 Myths

Myth #1: Collaboration just happens on its own.

Myth #2: Collaboration is intuitive for everyone.

Myth #3: Collaboration is an act of lightening the workload.

Myth #4: Collaboration is a one-size-fits-all endeavor.

Myth #5: Collaboration is about finding the right technological tools.

Chapter 32 Human: The X Factor

Chapter 33 I Need It!

An Organization Created in Collaboration

Chapter 34 Do You Trust Me?

Chapter 35 Fight Club

Chapter 36 The Hire

PART 8 Getting Out There!

Chapter 37 Why Brand Matters

A Practical Guide to Branding

Chapter 38 A Personal Brand?

Quality of Work x Integrity = Personal Brand

Accidental Lessons About Personal Branding

Chapter 39 The Pitch

An Idea Worth Sharing

Chapter 40 Life in a Digital Age

Conclusion

A Note About “Failure”

About the Author

Charles T. Lee is the CEO of Ideation Consultancy Inc., an idea agency that specializes in helping influencers, organizations, and businesses take ideas to implementation via creative strategy, branding, design, marketing, web, social media, and events. Charles is also a founding member of JustOne, an organization innovating ideas for human care. In addition, he is the creator of grassroots efforts including the Ideation Conference and the Freeze Project. Charles is a highly sought-after speaker and blogs regularly at www.charlestlee.com.