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Google Business Solutions All-in-One For Dummies

Google Business Solutions All-in-One For Dummies

Author: Bud E. Smith; Ryan C. Williams
Publisher: John Wiley & Sons
ISBN: 9780470386873
Published In: May 2009
Format: Paperback , 792 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Contents
Author

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If you have a small business, you’ll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets.

As if that wasn’t enough, there’s a Google AdWords™ gift card worth $25 inside the book, too!

Get e-mail, calendar, online documents and records, and more, free in Google Apps
Provide directions to your business, reviews, access to products and services, and even coupons online with Google Maps and Google Base
Use Google Docs, Checkout, and other tools to give your site all the e-commerce features
Track traffic and get advertisers with Google Ads and Analytics
Choose tools to keep your e-mail, servers, computers, and files safe
Create gadgets that promote your business and add value to your site
Learn the secrets of search engine optimization the Google way

You’ll also find out how to use coupons effectively, how to keep e-mail and instant messaging safer, and how to make the most of Google AdWords. Google Business Solutions All-in-One For Dummies really DOES have it all!

Introduction.

Book I: Google Apps.

Chapter 1: Getting Started with Google Apps.

Chapter 2: Making Gmail Work for Your Business.

Chapter 3: Be More Productive with Google Calendar.

Chapter 4: Collaborating with Google Docs.

Chapter 5: Sharing Information with Google Sites.

Chapter 6: Creating Your Corporate Start Page.

Book II: Google Search Tools for Business.

Chapter 1: A Smart Tour of Google Search

Chapter 2: How Google Search Works.

Chapter 3: Understanding How Your Customers Use Google.

Chapter 4: Search Engine Optimization Basics.

Chapter 5: Adding Google Search to Your Site.

Book III: Highlighting Your Business.

Chapter 1: Standing Out on Google Maps.

Chapter 2: Listing in Google Maps Local Business Center.

Chapter 3: Attracting Customers with Google Coupons.

Chapter 4: Showcasing Your Stuff with Google Base.

Chapter 5: Feeding Your Products to Google Product Search.

Book IV: Creating a Web Site with Google Sites.

Chapter 1: Domain Names for Existing Businesses.

Chapter 2: Domain Names for New Companies and More.

Chapter 3: Buying a Domain Name.

Chapter 4: A Tour of Google Sites.

Chapter 5: Creating a Search-Friendly Site.

Chapter 6: Creating a Google Site.

Chapter 7: Editing a Google Site.

Book V: Google Tools for Your Site.

Chapter 1: Adding Google Documents to Your Web Site.

Chapter 2: Adding Google Media to Your Web Site.

Chapter 3: Adding Google Gadgets to Your Web Site.

Chapter 4: E-Commerce with Google Checkout.

Chapter 5: Adding a Blog with Blogger.

Book VI: Google Ads and Analytics.

Chapter 1: Introducing Google Ads.

Chapter 2: Creating Your First Google Ads.

Chapter 3: Selling More with Google Analysis Tools.

Chapter 4: Maximizing Your Site and Your AdWords Ads.

Book VII: Securing Business Information.

Chapter 1: Is Security Really That Important?

Chapter 2: Securing E-Mail.

Chapter 3: Avoiding Web and IM Security Risks.

Book VIII: Getting Noticed with Gadgets.

Chapter 1: Introduction to Google Gadgets.

Chapter 2: Creating Your First Google Gadgets.

Chapter 3: Creating Applications for Social Networks.

Chapter 4: Google Chrome and Gears.

Chapter 5: Going Mobile with Google.

Index.

Bud E. Smith is a veteran technical writer. He is the author of all editions of Creating Web Pages For Dummies as well as books on AutoCAD, Web marketing, and Web graphics. Ryan Williams, a technical writer and digital media producer, is also the author of MySpace For Dummies and other books.