Growth Champions The Battle for Sustained Innovation Leadership

Author: The Growth Agenda
Publisher: John Wiley & Sons
ISBN: 9781119954132
Published In: March 2012
Format: Paperback , 344 pages
Jurisdiction: International or US ? Disclaimer:
Countri(es) stated herein are used as reference only

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Unique insights and fresh perspectives on business growth and innovation

Growth is a priority for most businesses, but one that's elusive and difficult to achieve. But some companies do it well, delivering sustainable growth year after year. What makes those companies so special? And what can you and your business learn from them?

Growth Champions looks at 20 leading global organizations and identifies the key elements that drive their success. These growth champions include such companies as PepsiCo, Apple, Rolls Royce, Google, Audi, and P&G. While many share some common traits, they all take different paths to growth using different formulas to achieve it. Here, you'll learn how they formulate and execute strategies, motivate and engage people, build a growth culture, and develop and use distinctive competencies to stay ahead of the pack.

About The Growth Agenda iv

About the Contributors v

Introduction 1

Part I – The Growth Agenda: The Changing Dynamics of Innovation 13

1 – Why Growth? The Economist’s Perspective 16

2 – Alternative Strategic Approaches to Growth 24

3 – Drivers of Change 37

4 – New Approaches to Growth 49

Part II – The Growth Champions 57

5 – Nestlé and PepsiCo – Changing food and drink for the better 61

6 – Audi and Samsung Electronics – Design as the growth driver 81

7 – Reckitt Benckiser and Procter & Gamble – Making the most of insight 101