Guitar Lessons: A Life's Journey Turning Passion into Business
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Guitar Lessons A Life's Journey Turning Passion into Business

By Bob Taylor
John Wiley & Sons January 2011

Specifications

ISBN-13
9780470937877
Publisher
John Wiley & Sons
Publication
January 2011
Format
Hardback , 288 pages
Jurisdiction
International ? Countri(es) for reference only

Details

The inside story of the founding and growth of Taylor Guitars, one of the world's most successful guitar manufacturers

Bob Taylor mixes the details of his experience as a tradesman and cofounder of Taylor Guitars, a world-famous acoustic and electric guitar manufacturer, with philosophical life lessons that have practical application for building a business.
 

From the “a-ha” moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company’s success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

Table of Contents

Chapter 1 Life’s Little Lessons.

Chapter 2 My Very First Guitar.

Chapter 3 Inspiration.

Chapter 4 The American Dream.

Chapter 5 On Our Own.

Chapter 6 Early Successes and Early Failures.

Chapter 7 Sweat Equity.

Chapter 8 More Bad News.

Chapter 9 On the Move.

Chapter 10 Making Your Case.

Chapter 11 We’re All in this Together.

Chapter 12 Embracing Technology.

Chapter 13 Finding our Place.

Chapter 14 Gaining Traction.

Chapter 15 Building a Brand.

Chapter 16 Innovation.

Chapter 17 Artists and Such.

Chapter 18 The Luck of the Third Owner.

Chapter 19 In Ten Years We’ll Be Glad We Did.

 

About the Author

BOB TAYLOR is the cofounder and President of Taylor Guitars, one of the world's premier manufacturers of acoustic and electric guitars. Considered a visionary among guitar builders, Taylor has pioneered advancements in both guitar design and process, and developed many of the innovations used across the industry in acoustic and electric guitar production today. Based in California, the company employs over 500 people and builds nearly 500 guitars each day.

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