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Here's the Pitch

Here's the Pitch How to Pitch Your Business to Anyone, Get Funded, and Win Clients

Author: Martin Soorjoo
Publisher: John Wiley & Sons
ISBN: 9781118137529
Published In: February 2012
Format: Hardback , 205 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Advice for every pitch situation a modern day entrepreneur will encounter

Whether you’re pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here’s the Pitch reveals powerful proven techniques to get your audience to take the action you want. You’ll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts.

Here’s the Pitch provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book:

Demonstrates proven, effective pitch techniques
Offers step-by-step advice for preparing your pitch
Helps you develop a confident, winning mind-set
Examines a range of pitch scenarios entrepreneurs frequently encounter

Don’t lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here’s the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.

Introduction: Life's a Pitch

The Mechanics of Pitching

1. The Power Dynamics of the Pitch

2. Stand and Deliver

3. Engage and Inspire

4. The Power of Stories

5. Handle Questions

Forms of Pitch

6. Attention Grabbing Pitches -High Concept Pitches & Elevator Pitches

7. E-Pitches

8. Document Pitches – The Executive Summary and Pitch Deck

Specific Audiences

9. The Sales Pitch

10. The Investor Pitch

11. The Crowdfunding Pitch

12. The Media Pitch

Preparation

13. Develop a Winning Mindset

14. Prepare to Pitch

MARTIN SOORJOO is a pitch strategist and founder of the San Francisco–based Investor Pitch Clinic (IPC). He coaches entrepreneurs across the United States, Canada, Europe, and India, helping them launch and raise funding. Prior to founding the IPC, Martin spent fifteen years as an attorney. He has worked with start-ups and investors, including senior investment bankers, venture capitalists, and angel investors. This experience equipped him with unique insights into the challenges start-ups face and how investors make their decisions. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language.