How to License Your Million Dollar Idea: Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More, 3rd Edition
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How to License Your Million Dollar Idea Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More, 3rd Edition

By Harvey Reese
John Wiley & Sons August 2011

Specifications

ISBN-13
9781118022429
Publisher
John Wiley & Sons
Publication
August 2011
Format
Paperback , 225 pages
Jurisdiction
International ? Countri(es) for reference only

Details

The classic guide to cashing in on your million-dollar idea

Whether you've invented a great new product, or you have an idea for an app, an online business, or a reality show, How to License Your Million Dollar Idea delivers the information you need to snag a great licensing deal. Now in its third edition, this book has become the go-to source for budding inventors and entrepreneurs who have great ideas and want to cash in on them without putting themselves in financial risk. Licensing is the way to make that happen and this book explains exactly how it's done.

You'll get tested advice on how to protect your ideas and find a licensee for new products, apps, TV game shows, websites, software, and more. You'll also learn how to develop your creative thinking skills and objectively evaluate your ideas.

  • Explains how to protect your new idea with or without patents and copyrights
  • Directs you in finding the perfect person at the right company and on how to prepare a presentation that gets you to a "yes"
  • Reviews sample licensing contracts to help you understand what your creativity and achievement entitles you to

You'll also read accounts from profitable inventors on their own goof-ups and brilliant moves along their paths to success.

Table of Contents

PREFACE.

INTRODUCTION.

Whether you've invented a great new product have an idea for a TV game show or a new web business or software program, read on to learn the steps to a great licensing deal.

CHAPTER 1. CREATING THE IDEA.

Introducing the C.R.A.S.H. Course in Product Licensing.   How to direct your thinking along a brilliant and productive route.

CHAPTER 2. EVALUATING YOUR IDEA.

How to make sure that your wonderful new idea is really as brilliant and original as your friends and relatives tell you it is.

CHAPTER 3. THE END OF THE FREE RIDE.

All about protecting your new idea with or without patents and copyrights, and the lawyers and charlatans you’ll meet along the way.

CHAPTER 4. HOW TO SWING INTO ACTION.

All you need to know to prepare your presentation material in a way that will knock their socks off (the devil is in the details).

CHAPTER 5. LET'S START THE SHOW!

How to locate the perfect person in the perfect company who's waiting to hear about your great idea and is prepared to shower you with riches.

CHAPTER 6. WHAT TO SAY AND HOW TO PLAY.

This is an eyeball-to-eyeball business, so here's how to avoid the underlings and clerks, and get yourself in front of the person who can say yes.

CHAPTER 7. GETTING TO “YES!”.

What to say and what to do to present your new idea in the kind of impressive and persuasive way to achieve the results you're aiming for.

CHAPTER 8. REAPING THE HARVEST.

Reviewing a sample licensing contract to understand and acquire all of the rewards that your creativity and achievement entitle you to.

CHAPTER 9. LISTENING TO SUCCESSFUL INVENTORS.

What to do and what to avoid. Successful inventorstell of the goof-ups to avoid and the brilliant moves to make to help you achieve the results that they did.

CONCLUSION.

APPENDIX.

INDEX.

About the Author

Harvey Reese has created and successfully licensed more than 100 of his own commercial ideas, including a wildly successful line of inflatable furniture.??He is the former president of several manufacturing, importing, anddistribution companies, and regularly contributes to Inventor's Digest magazine. He teaches industrial design and marketing at Philadelphia's Art Institute, and acts as a licensing agent for the works of other inventors and idea people.

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