How to Persuade and Influence People Powerful techniques to get your own way more often, Completely revised and updated edition of Life's a Game So Fix the Odds, 2nd Edition

Preface.

Part 1 The Starting Point – People, Beliefs and Relationships.

1 – Daring to Begin.

2 – The Role of the Subconscious in Influence.

3 – How to be More Liked by More People.

4 – How to Remember People's Names.

5 – How to Develop Good Relationships.

Part 2 Persuasion and Influence.

6 – The Five Keys to Persuasion and Influence.

7 – How to Create Genuine Empathy.

8 – Asking Questions and Accepting the Answers.

9 – Understanding Implications and Influence.

10 – Thinking Long Term and Getting Your Own Way.

11 – The Importance of Preparation in Influencing.

12 – Different Strokes for Different Folks.

Part 3 Overcoming Objections and Negotiation.

13 – Techniques to Handle All Objections.

14 – The First Four Steps to Negotiation.

15 – The Final Four Steps to Negotiation.

16 – Getting People to Do What They Have Agreed to Do.

Part 4 The Reasons People Buy What They Buy.

17 – The Psychology Behind Why People Buy What They Buy.

18 – Rarity.

19 – Empathy and Ego.

20 – Authority.

21 – Special Deal.

22 – Obligation.

23 – Nervousness.

24 – Social Pressure.

25 – How People Choose.

26 – Putting the Reasons Together.

Part 5 How Memory, Learning and Communication Work.

27 – How to Get People to Remember What You Have Said.

28 – How Learning Works and Why Power Point Doesn't.

29 – How to be a More Effective Communicator.

Part 6 Trust, Motivation and What You Need to do Next.

30 – The Seven Things that Really Matter in Relationships.

31 – How to Build Trust That Lasts a Lifetime.

32 – Motivation.

33 – Say What You Are Going to Do and Do What You Say.

34 – Influence, Persuasion and the Purpose of Life.

Appendix: Philip's Purpose.

Philip's Desiderata.

About Philip Hesketh.