India by Design: The Pursuit of Luxury and Fashion
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India by Design The Pursuit of Luxury and Fashion

Edited by Michael Boroian · Alix de Poix
John Wiley & Sons September 2009

Specifications

ISBN-13
9780470823965
Publisher
John Wiley & Sons
Publication
September 2009
Format
Hardback , 400 pages
Jurisdiction
India ? Countri(es) for reference only

Details

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market.

India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.

 

 

 

 Reviews

This is a comprehensive and well-researched book that showcases a unique blend of historical and evolutionary analysis of the luxury fashion industry. An interesting read for anyone looking to enter the Indian luxury fashion market, and for the Indian consumer who needs to be educated on how the luxury sector is perceived in the West.—Ashok Som, Associate Professor of Management, ESSEC Business School, France

India by Design presents a deep understanding of two extremely complex subjects—India and Luxury. Covering ground from insights on the ever evolving Indian consumer to real case studies, it is the first comprehensive guide to the fascinating topic of luxury in India. A must-read for all marketers contemplating this amazing market.—Binita Cooper, Managing Director, Forevermark, India
 

This book finally makes sense of the confusing landscape of fashion in India and its growing retail opportunities. India by Design defines, explains and navigates this exciting terrain both for talented Indian designers making their mark in fashion at home and abroad, and for the rest of the world’s leading brands to woo and win India’s most fashionable consumers.—Fern Mallis, Senior Vice President, IMG Fashion, USA
 

India by Design concentrates on the high-end fashion and luxury market of the Indian consumer, pointing out differences in the luxury brand business for this subcontinent versus that of other countries. A well-researched book and a good read for anyone trying to understand India and its fashions.—Ritu Kumar, Fashion Designer, India
 

India by Design perfectly captures the crucial aspects of the evolution the luxury industry is currently undergoing, particularly in the emerging market of India. This book unlocks the mysteries, misconceptions and promises of India as a future force in the luxury world.—Uché Okonkwo, Executive Director and Founder, Luxe Corp, France
 

This is a relevant and updated analysis on luxury and fashion in India, and the influence of Indian designs and crafts. As global luxury houses rediscover India, and Indian brands start emerging globally, this book is a must-read on India’s relation with fashion design and luxury.—Xavier Bertrand, Managing Director, Chanel India

 

 

 Press release

November 24, 2009
The High Life Enters India
 

India by Design: The Pursuit of Luxury & Fashion sets out to look beyond India’s luxury market and its high growth potential, and instead scrutinizes it as a country rediscovering its luxury heritage, bringing it into the present and future in a new and uniquely Indian way. Based on a series of interviews with luxury and fashion experts both in India and in Europe, it brings to the subject an insiders’ perspective on the workings of the world of luxury and fashion. The authors seek to give readers a broad understanding of the roots of the luxury sector in India at the outset, before exposing them to the details of each topic in a narrative and informative style, providing a conceptual framework of the issues confronting the Indian market. The book also introduces the stepping stones for this industry’s future.

The new book published by John Wiley & Sons (Asia) Pte Ltd, India by Design: The Pursuit of Luxury & Fashion (ISBN: 978-0-470-82396-5) addresses the most relevant issues and aspects that affect luxury and fashion in the merging and challenging environment that India is today.

India is a land of contradictions – while approximately half of its people are illiterate, the country houses the world’s second largest pool of trained scientists and engineers. Against a backdrop of an evolving democracy and growing economy, per capita income is increasing and an ever-growing youth majority is looking for ways to achieve their material aspirations. Luxury brands have thus set their eyes set on India’s high end retail market, which is expected to reach $30 billion by 2015 and will continue to burgeon as fuelled by its 400 million-strong upper middle class as they ascend the socio-economic rungs.

A perceptive and comprehensive reference, India by Design throws light on India’s rapid development in the branded fashion and luxury goods sectors, and gives the purveyors of luxury and fashion a deeper understanding of India and the complex and ever-evolving market they are seeking to explore.

Table of Contents

Foreword.

Preface.

Acknowledgments.

List of Tables and Figures.

List of Photographs.

Part I: Overview.

Chapter 1: Defining Luxury and Fashion.

Chapter 2: Framework and Context of Luxury in India.

Chapter 3: Demographics, Economy, Spending Habits, and Purchasing Power.

Chapter 4: Cultural Issues and Specificities of the Indian Market.

Part II: The Indian Consumer.

Chapter 5: Consumer Differences Between Cities.

Chapter 6: Indian Views on Luxury.

Part III: Market Potential.

Chapter 7: Mapping Fashion and Luxury Brands in India.

Chapter 8: Retail and Distribution Issues.

Chapter 9: Human Resources Issues and Practices.

Chapter 10: Fashion Education in India.

Part IV: The Indian Designer.

Chapter 11: Designer Market Structures.

Chapter 12: Designers.

Part V: Conclusion.

Chapter 13: Where Are Indian Luxury and Fashion Going?

Chapter 14: Case Studies.

Appendix I: How-to Guide for Brands Entering the Market.

Glossary.

Bibliography.

Index.

About the Author

Michael Boroian is the Managing Partner of Sterling International, an executive search firm specializing in Luxury Goods & Fashion which he founded in 2001 and with offices in Paris, Milan, New York and Brussels. For three years prior he was with TMP Worldwide Executive Search in Paris where he was Partner and Practice Leader for the Fashion, Retail & Luxury Goods sector for the firm’s 13 offices in Europe. Earlier career positions were with Hermès as Executive Vice President & Chief Operating Officer for the American subsidiary, and as Director of Development & Marketing with Sonia Rykiel. A member of the French-American Foundation and on Baccarat’s Board of Directors, Michael is recognized in Europe as one of the leading executive search consultants in luxury and fashion. He has an MBA from DePaul University.

Alix de Poix’s professional career has been a mix of consulting and high-level human resources positions both at national and international levels. In 1994, she joined Heidrick & Struggles, where she was in charge of the luxury practice worldwide and as a Senior Partner, her work in executive search covered a wide range of executive and non-executive directors’ appointments, from small entrepreneurial or family businesses to global listed corporations. Alix now runs her own executive coaching and consulting company for family businesses as well as listed firms throughout the world. Alix has a Master of Economics from Paris University and an MBA from INSEAD.

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