A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market.
India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.
This is a comprehensive and well-researched book that showcases a unique blend of historical and evolutionary analysis of the luxury fashion industry. An interesting read for anyone looking to enter the Indian luxury fashion market, and for the Indian consumer who needs to be educated on how the luxury sector is perceived in the West.—
Ashok Som, Associate Professor of Management, ESSEC Business School, France
India by Design presents a deep understanding of two extremely complex subjects—India and Luxury. Covering ground from insights on the ever evolving Indian consumer to real case studies, it is the first comprehensive guide to the fascinating topic of luxury in India. A must-read for all marketers contemplating this amazing market.—Binita Cooper, Managing Director, Forevermark, India
This book finally makes sense of the confusing landscape of fashion in India and its growing retail opportunities. India by Design defines, explains and navigates this exciting terrain both for talented Indian designers making their mark in fashion at home and abroad, and for the rest of the world’s leading brands to woo and win India’s most fashionable consumers.—Fern Mallis, Senior Vice President, IMG Fashion, USA
India by Design concentrates on the high-end fashion and luxury market of the Indian consumer, pointing out differences in the luxury brand business for this subcontinent versus that of other countries. A well-researched book and a good read for anyone trying to understand India and its fashions.—Ritu Kumar, Fashion Designer, India
India by Design perfectly captures the crucial aspects of the evolution the luxury industry is currently undergoing, particularly in the emerging market of India. This book unlocks the mysteries, misconceptions and promises of India as a future force in the luxury world.—Uché Okonkwo, Executive Director and Founder, Luxe Corp, France
This is a relevant and updated analysis on luxury and fashion in India, and the influence of Indian designs and crafts. As global luxury houses rediscover India, and Indian brands start emerging globally, this book is a must-read on India’s relation with fashion design and luxury.—Xavier Bertrand, Managing Director, Chanel India
India is a land of contradictions – while approximately half of its people are illiterate, the country houses the world’s second largest pool of trained scientists and engineers. Against a backdrop of an evolving democracy and growing economy, per capita income is increasing and an ever-growing youth majority is looking for ways to achieve their material aspirations. Luxury brands have thus set their eyes set on India’s high end retail market, which is expected to reach $30 billion by 2015 and will continue to burgeon as fuelled by its 400 million-strong upper middle class as they ascend the socio-economic rungs.
