Indian Advertising

Indian Advertising

By Arun Chaudhuri
McGraw Hill June 2006

Specifications

ISBN-13
9780070604612
Publisher
McGraw Hill
Publication
June 2006
Format
Hardback
Jurisdiction
India ? Countri(es) for reference only

Details

Marketers and advertisers are forever grappling with creating their unique position for their brands in the consumer's mind. Their fixation is with the present'here and now. The changing fads, trends and fiction are captured in the way marketing strategies are developed and implemented.

Indian Advertising: 1780-1950 A.D. is a book with a difference. It covers a span of two centuries and takes the readers through the bygone era'when similar and not so similar issues were encountered while reaching the end consumer. Besides the social milieu around that time, it covers the creative aspects of advertising such as copywriting and art. It also provides a glimpse of the evolution of media, printing and the people who set up art colleges or formed art groups to sell lithography paintings. It also follows the rapid developments in advertising standards of press advertising (when all the pre-press work was done in newspaper offices and no ad agencies were around).

Written by a professional with over three decades of experience in advertising, Indian Advertising captures the past and throws up insights for the present. Professionals from marketing and advertising like copywriters, art directors, account executives, and media planners will find the book useful.

The book includes such gems as: Text of an advertisement released in The Pioneer January 9, 1873
 

Table of Contents

Chapter 1. The beginning of modern advertising in India. Glimpses of Advertising in the world. Social history of the late 18th and 19th centuries

Chapter 2. Life of Europeans and Indians in the 19th century. East India Company as the paramount political power. Setting up of the civil service

Chapter 3. Old newspapers'what they looked like, their typography and advertisement. Improvements in newspapers during 1780-1799. Ad Rates

Chapter 4. Photography and its development in advertising. Captain H J Barr and the development of cinematography. The bioscope

Chapter 5. The growth of Indian language newspapers. Changing lifestyle. English education and reform movements. The first art schools in Calcutta, Bombay and Madras

Chapter 6. Innovation in product benefits and attributes. Advertising concepts and appeals. Advertising as perceived in USA. Milestones in communication and advertising.

Chapter 7. Industrialisation, nationalism, and propagation of swadeshi goods and ads. The growing wants of Indians. The advent of tea-drinking. Contemporary advertising in UK and USA

Chapter 8. Increasing professionalism in USA. First research on recall of ads. Advertisers begin to offer freebies. Standardisation of typography. Development of outdoor advertising in the 20th Century

Chapter 9. The years 1911-1940

Chapter 10. The 30s and 40s

About the Author

Arun Chaudhuri

Arun Chaudhuri has over 30 years' experience in advertising. He began his career in advertising in Clarion McCann (now Bates). He then moved to OBM (now O&M), and later to R. K. Swamy Advertising (which remains R. K Swamy, but has a BBDO attached to the name).

Having spent a considerable part of his career working for others he set up his own unit.

Arun Chaudhuri has been associated as visiting faculty with IISWBM (Calcutta University), India's oldest management institute, for well over a decade.

Arun Chaudhuri lives in Kolkata in a joint family, which he believes is anachronistic, but a blessing. His wife of 25 years, Urmimala, is also an advertising professional. Urmimala happens to be both helpmeet and partner in their current business. They have two children

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