Intellectual Property Commercialisation A Business Manager's Companion

Name: Intellectual Property Commercialisation
Brand: LexisNexis Australia
SKU: 9780409319002
Price: 1166.40 HKD
Availability: OutOfStock
Author: McGinness, P
ISBN: 9780409319002

By McGinness, P

LexisNexis Australia January 2003

Specifications

ISBN-13: 9780409319002
Publisher: LexisNexis Australia
Publication: January 2003
Format: Paperback
Jurisdiction: Australia ? Countri(es) for reference only

Details

Whilst many works in recent years have addressed the prolific legal developments in respect of intellectual property law, few have described the specific issues stemming from the commercialisation of intellectual property. Providing an analysis of private and public sector settings, Intellectual Property Commercialisation is an innovative and practical work that will provide readers with an understanding of the major principles and approaches to generating revenue from intellectual property.

This work is an innovative first edition analysing an increasingly important area of business practice. As the first such resource to address IP commercialisation in an Australian context, it shall prove an authoritative and practical work.

* Intellectual Property Fundamentals
* What is Intellectual Property
* Developing Intellectual Property - Strategic Issues for Commercialisation
* Protection of Intellectual Property
* Enforcement of Intellectual Property
* Management Issues
* Intellectual Property Management
* Brand Management
* Risk Management
* Analysing the Commercial Opportunity
* Corporate Governance
* Rewarding Staff
* Attracting Funding
* Government Grants
* Equity Financing
* Initial Public Offering
* Preparing for Commercial Deals
* Negotiation
* Legal Structures for Commercialisation
* Commercialisation Options
* Licensing
* Anti - Competition Issues
* International Dealings
* Other Technology Transfer Issues
* Franchising
* Spin - Offs
* Security Interest Financing & Intellectual Property
* Valuation of Intellectual Property
* Valuation of Intellectual Property
* Royalties
* Taxation
* Specific Issues
* Public Sector Issues