Details
- Helps attorneys and executives build a business culture in which the development and management of intellectual property is straightforward and productive
- Offers valuable practical advice along with materials, patent status reports, IP policies, and other helpful resources
- Contains illuminating examples and anecdotes from the authors' real-world experiences
With the increasing public awareness of patents, U.S. Congress actively considering patent reform, and the U.S. Supreme Court taking on expanding numbers of patent cases, the pressure on innovation-based organizations to define and improve their intellectual property culture is higher than ever before. The proper management of intellectual property assets is essential to a healthy business, but knowing how to proactively protect IP assets is far from intuitive. IP laws are complicated and require nuanced treatment by the executives in charge of making strategic deals and developing a company's assets.
Intellectual Property Culture is designed to help attorneys and executives build a business culture in which the development and management of intellectual property is as painless and productive as possible. This Second Edition offers more practice tips, coverage of recent Supreme Court patent cases, and new appendices featuring additional helpful and practical tools.
With decades of combined experience in both the law and business of intellectual property, Dobrusin and Krasnow deliver an excellent guide for any company seeking to develop or improve its IP program. Filled with illuminating examples and anecdotes from the authors' real-world experiences, the book contains valuable practical advice along with sample agreements, notice letters, employee training materials, patent status reports, IP policies, questionnaires, timelines, and other resources.
Readership: IP attorneys, general attorneys, risk managers, CFOs and COOs and other mid-to-high-level business persons. The primary audience for this title will be IP attorneys looking for treatments, samples and practice materials to help business clients-whether privately-held or even family-owned businesses, technology start-up companies, or the business-minded entrepreneur-develop a healthy IP culture. A secondary market is expected among general attorneys (in-house and outside, particularly those who do not specialize in IP) at the growing number of companies that have faced a patent issue in recent years and have now decided to incorporate a healthy respect for patents as part of their business culture. A related audience is expected among risk managers, chief financial and operations officers and other mid-to-high level business persons at companies contemplating the formation of an IP committee or how to assimilate IP into the business culture.
- Chapter 1: The Intellectual Property Culture
- Chapter 2: Building the Culture
- Chapter 3: Making the Culture Contagious: Intellectual Property within the Organization
- Chapter 4: The Role of Counsel
- Chapter 5: Earning Respect for Your Intellectual Property
- Chapter 6: Giving Respect to Valid Patent Rights
- Chapter 7: Constructively Sharing and Transferring Intellectual Property
- Chapter 8: Toward a Successful Intellectual Property Strategy
- Chapter 9: Trade Secrets and Other Intellectual Property
- Chapter 10: Confidential Information and Effective Corporate Trade Secret Programs
- Chapter 11: Patenting Inventions
- Chapter 12: International Flavor
- Appendices
- Table of Cases
- Index
Eric M. Dobrusin, founder and shareholder in the law firm of Dobrusin & Thennisch, and Ronald A. Krasnow, Senior Vice President of intellectual property and Chief Patent Counsel at Relypsa, Inc., in Santa Clara, California
Eric M. Dobrusin is a founder and shareholder in the law firm of Dobrusin & Thennisch, where he has concentrated his practice in patent counseling and strategic patent prosecution, primarily in the areas of materials science, chemistry, biomedical devices, plastics, automotive technology, and semiconductor device fabrication. He is also a former executive director of the National Patent Board. Ronald A. Krasnow is the Senior Vice President of intellectual property and Chief Patent Counsel at Relypsa, Inc., in Santa Clara, California, where he is responsible for all legal functions, including corporate, contract, and intellectual property. Previously he spent ten years as the Senior Vice President of intellectual property at Symyx Technologies, also in Santa Clara. He has also worked as a refinery engineer at Marathon Petroleum Company.
"Dobrusin and Krasnow have developed a remarkable guide to a complex issue, striking a good balance between the arcane and the practical and providing a rich toolbox for any executive interested in understanding and managing the huge asset that IP represents. A must-read in the global technology age."
--Dominique Gimbert, L&L Products Group of Companies
"This book will serve as an excellent resource for attorneys tasked with overseeing a company's IP strategy, especially those new to a corporate/in-house position who must define the role and influence corporate strategies and metrics, as well as non-IP attorneys and business executives involved in this process."
--Derek Minihane, Head of IP Strategy, Cochlear
"it is neither a manual for practising lawyers in private practice nor a set of rules for in-house IP portfolio management, but rather a book to be shared by those two legal cultures as a means of enabling client and attorney to function smoothly together as they identify, discuss and seek to achieve their goals."
--IPKat
