Name: Intellectual Property for Business
Brand: LexisNexis Hong Kong
SKU: 9789888231461
Price: 475.30 HKD
Availability: OutOfStock
Author: Ronald Yu
ISBN: 9789888231461

Intellectual Property for Business

By Ronald Yu

LexisNexis Hong Kong September 2013

Specifications

ISBN-13: 9789888231461
Publisher: LexisNexis Hong Kong
Publication: September 2013
Format: Paperback , 244 pages
Jurisdiction: Hong Kong ? Countri(es) for reference only

Details

An understanding of both IP law and modern business strategy is key to maximising the IP of any business. In Intellectual Property for Business, the vital principles of IP law are explained clearly and comprehensively so that the reader has a thorough reference of the law and appreciates the intersections between legal and business matters.

This book aims to make IP law accessible to all levels of readership and the text is kept fresh and interactive with reader-friendly commentary, modern illustrations and numerous exercises to demonstrate the practicality of the subject matter.