Intellectual Property for Managers and Investors A Guide to Evaluating, Protecting and Exploiting IP

Name: Intellectual Property for Managers and Investors
Brand: Cambridge University Press
SKU: 9780521851060
Price: 857.35 HKD
Availability: OutOfStock
Author: Steven J. Frank
ISBN: 9780521851060

By Steven J. Frank

Cambridge University Press January 2006

Specifications

ISBN-13: 9780521851060
Publisher: Cambridge University Press
Publication: January 2006
Format: Hardback
Jurisdiction: U.K. ? Countri(es) for reference only

Details

Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don’t readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today’s marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset.

Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making responsibility at the interface where business and innovation meet.

Contents:: Introduction; 1. Sketching the IP landscape; 2. Making the strategic choice; 3. Building an IP strategy; 4. Implementation; 5. Surviving IP disputes; 6. Giving diligence its due; 7. Licensing and related transactions.