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Intellectual Property for Managers and Investors

Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP

Intellectual Property for Managers and Investors A Guide to Evaluating, Protecting and Exploiting IP

Author: Steven J. Frank
Publisher: Cambridge University Press
ISBN: 9780521851060
Published In: January 2006
Format: Hardback
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only

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Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don’t readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today’s marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset.

Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making responsibility at the interface where business and innovation meet.

Contents:: Introduction; 1. Sketching the IP landscape; 2. Making the strategic choice; 3. Building an IP strategy; 4. Implementation; 5. Surviving IP disputes; 6. Giving diligence its due; 7. Licensing and related transactions.

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