Intellectual Property Law and Sports

Name: Intellectual Property Law and Sports
Brand: Edward Elgar Publishing
SKU: 9781800881976
Price: 1261.00 HKD
Availability: InStock
Author: Jason Haynes; Justin Koo
ISBN: 9781800881976

Edited by Jason Haynes · Justin Koo

New Arrival Edward Elgar Publishing March 2026

Specifications

ISBN-13: 9781800881976
Publisher: Edward Elgar Publishing
Publication: March 2026
Format: Hardback
Jurisdiction: U.K. ? Countri(es) for reference only

Details

This book examines the relationship between intellectual property (IP) law and the sports industry, exploring opportunities and challenges at their intersection. Jason Haynes and Justin Koo address how the legal principles of IP rights must evolve to address digitalization, artificial intelligence, and global market integration.

Key Features:

Addresses the diverse IP portfolios of sporting bodies
Analyzes personality rights development in relation to athletes’ personal brands
Covers practical examples of contemporary issues affecting the intersection of sports and IP law
Considers legislative responses to unfair competition, including ambush marketing by non-sponsors
Investigates copyright protection of broadcasts to combat digital piracy as well as territorial licensing exclusivity and market integration principles in global broadcasting

Intellectual Property Law and Sports is an essential resource for legal practitioners interested in the application of IP in sporting contexts, as well as sports managers and agents. It is also vital for students and scholars in IP and sports law, sports management, and entertainment law.

Preface vii; 1.
Introduction to Intellectual Property Law and Sports 1: Justin Koo and Jason Haynes; 2.
Sports personality rights 5: Emma Perot; 3.
Copyright x sports – the business of broadcasting 29: Justin Koo; 4.
Watch them marketing me, marketing them, marketing me – the branding game 46: Natalie Corthésy; 5.
Confidential information, patents and industrial designs in sport: Jason Haynes; 6.
Ambush marketing 105: Jules Tyrone Marcus; 7.
Territorial licensing in the EU: balancing market exclusivity, competition law and the freedom to provide services 131: Carissa Rodulfo; 8.
Dispute resolution in IP-related sporting matters 154: Jason Haynes; 9.
Conclusions on intellectual property law and sports 187: Justin Koo and Jason Haynes; Index 190