Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

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Intellectual Property Management: Interdisciplinary Knowledge for Business Decision-Making

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An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.

This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.

Introduction

Chapter 1. The intellectual property landscapes

What is Intellectual Property Management - The main types of IP rights - The historical context of IP law - The social and cultural impact of IP - International influences of IP - The UK IP landscape and IPR-related implications of Brexit

Chapter 2. The creation of IP

Innovation and Intellectual Property - Open vs traditional innovation - Innovations in large-scale companies - Innovations in small- and medium-sized firms

Chapter 3. The protection of IP

Why does IP need protection? The degree of protection for diverse types of IPR - IP and common law in the UK - Strengthening international protection of IPRs - IP protection in the digital economy

Chapter 4. The exploitation of IP

How companies exploit IPRs - Licencing principles - Specific types of licencing: trademark licencing, franchising and merchandising - IPR use in sport

Chapter 5. The evaluation of IP and first steps in strategy formulation

The value of IP assets - IP and market structure - First steps in strategy formulation

Chapter 6. Building an IP strategy

IP and revenue streams - IP and the cost structure - IP funding opportunities - Building an IP strategy

Chapter 7. Resourcing in IP context

IP management - typical contributions - Building competitive advantage - Shaping industry structure

Conclusion