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Intellectual Property Strategy: A Practical Guide to IP Management

Intellectual Property Strategy: A Practical Guide to IP Management

Author: Alexander Korenberg; Stephen Robertson
Publisher: Globe Law and Business
ISBN: 9781911078074
Published In: April 2017
Format: Hardback , 192 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description
Contents
Author

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Over the past three decades, the make-up of the market value of Standard & Poor 500 companies has changed dramatically. While intangible assets amounted to less than one-third of company value in the mid-1980s, this has almost tripled to four-fifths on average today. A large contributor to this trend is intellectual property (IP) – a situation that is even truer for start-up companies, where IP assets may be the only significant asset a company has for quite some time. It is therefore important that company leaders understand the intricacies of IP strategy and how it is an integral part of a successful business strategy.

This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property. For a holistic understanding, less formal IP assets such as trade secrets and brand strategy are covered in addition to patents and trademarks. Topics are introduced clearly and accessibly to provide decision makers with the necessary background to make informed decisions in cooperation with specialist in-house or external advisers. Chapter features include key pointers, digestible chapter summaries, and helpful diagrams and checklists, as well as case studies to bring theory into sharp practical focus.

Whether your company is firmly established or just starting out, this accessible guide is essential reading to facilitate informed decision-making on IP issues. It will also provide those working with intellectual property with a high-level overview of current thinking on IP strategy.

Introducing IP Strategy

An IP primer

IP generation

Setting up an IP strategy

Monetisation models

Licensing models

Other operators

Portfolio management

IP policing

IP risk management

Brand and trademark strategy

Trade Secrets

IP, R&D and Tax

IP in M&A

Consulting editors: Alexander Korenberg and Stephen Robertson

Consulting editor
Kilburn & Strode LLP	Alexander Korenberg
Metis Partners	Stephen Robertson
Contributing firm	Author(s)
ClearViewIP Limited	Colin Hunsley
	Josue Ortiz
FTI Consulting LLP	Richard Turner
Kilburn & Strode LLP	Ryan Pixton
Metis Partners Inc	Paul Kallmes
Northworks IP	Peter Cowan
Osborne Clarke LLP	Lorna Brazell
RBIP Ltd	Richard Buttrick
SwiftKey	Gareth Jones
Tame IP Ltd	Alex Tame
TechInsights	Mike Mclean
White & Black Limited	Nicholas Mitchell